By Candice Sabatini
Every year, CEW (Cosmetic Executive Women) celebrates the best of the best by awarding their Insiders’ Choice Beauty Award to the most outstanding and innovative new beauty products in all categories. The brands you know well to those you’ve never heard of compete head to head at both prestige and mass price points to win the coveted award. With over 6000 CEW members voting, the competition is fierce. Winners will be based on innovation, delivery system and packaging.
This year is even more special, as it’s the 20th Anniversary of the awards and it keeps growing with more categories becoming relevant and more and more brands competing. This year over 650 products have been entered. Additionally, this year will be the launch of the Iconic Beauty Award which will honor products with more than 20 years of leadership.
A few weeks ago, over 2,000 beauty insiders packed the showcase night to check out all the products entered. We heard the latest buzz on BB creams and CC creams, had our heads filled with info on shampoos for curly, straight, fine, thick, colored and natural hair. It was enough to make one’s mane stand on end. But then we saw conditioners, masks, gels, oils and anti-frizz treatments to tame it all and make it shine like a mirror. We checked out eye creams, face creams, hand and foot balms, and were exhausted by the time we made to the most precious perfumes, luscious lipsticks, glossiest glosses, flawless foundations and magical mascaras. We took home products for at-home testing and sent in our votes. Hey, it’s a tough job, but someone’s got to do it, right? The votes will be tallied and next month, the winners will be awarded, and Beauty News NYC will be there to make sure you’re in the know. Watch for our winning tweets.
Now about that GIVEAWAY…
The generous people at CEW have saved one of the demo bags just for a BeautyNewsNYC.com reader. This huge bag of beauty products is worth about $2000.00 and one of you is going to win it! All the bags differed slightly, but yours will contain products from: most of these companies: Shiseido, Scent with Love, Maybelline, Murad, Nivea, H2O, Julep, Anew Clinical, MaCher, Nuxe, Palmers Cocoa Butter, Cle de Peau, Mineral Fusion, Jonathan, Michael Todd True Organics, Lancome, Show Beauty, Polo, Radical Skincare, Philosophy, Moor Skin, Naturopathica, Ole Henriksen, Sally Hansen, Pantene, Skin Transformer, Briogeo, Aloe Source, Mally, Miami Bleach, Coppertone, Jane Carter, Flower, Olie Biologic, Essie, Bain de Terre, Liz Earle, MD Solar Sciences, Overshadow, Kinerase, Naked Princess, Bare Face, CND, Revlon and others.
To enter: Send an email, with your name, address, email address and Facebook ID to firstname.lastname@example.org, Like the BeautyNewsNYC Facebook page, and sign up for a free subscription to BeautyNewsNYC in the upper right hand corner of this page.
Open to US residents only. No purchase necessary. Contest ends on Monday, May 1, 2014.