City Pulse

By Nick Caruso


Whether we make our living freelancing from home, at a breezy 9 — 5 in cubicles, or with 80-hour schedules at downtown firms, we all relish Fridays – the end of the work week, the promise of tranquility for 48 hours. On that same note, we also cringe when stuck at work on Friday evenings as we presume the world goes out for dinner. Boys, we want to be sun-kissed and nose deep in a book!

So listen up – For the remaining Fridays in August, Ultimat Vodka has something special planned for guys who need a break. Men, change your plans: Don’t labor late again, and before starting the weekend, chill out with Ultimat Vodka Summer Fridays at Truman’s Gentlemen’s Groomers. Truman’s offers top-notch luxury grooming services for men, but when Ultimat hosts a Summer Friday there, you’re in for an ultra treat.

Drop those spreadsheets and prepare for extreme coddling. Your Ultimat Summer Friday will begin with a terrific Ultimat Vodka cocktail like the delicious Ginger Mule I had on a recent visit — the perfect way to settle into an evening of manly pampering. After a brief hair consultation, I was ushered away to have my stressed-out scalp massaged for ten blissful minutes, during which I relaxed so much I forget there was more. My lovely stylist for the evening, Ashley, worked magic on my boring hair (I looked like Cary Grant that night), and Leticia, my manicurist, was wise to warn that I’d become manicure-obsessed (again Cary Grant, hand model).

I hesitate to use a cliché, but luxuriating with an Ultimat cocktail while being tended to by professional pamperers made me feel like a king – a relaxed king.

Call Truman’s to make an appointment or book online at – and remember to mention Ultimat Summer Fridays. This promotion lasts until the end of August.

Truman’s has two Manhattan locations:
120 East 56th Street (bet. Park & Lex); 212.759.5015
121 Madison Avenue (bet. 30Th & 31st); 212.683.9400

Originally published August 2012



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