Pull up a chair and mull with me why someone might name a clothing line GHOST. Where lies the hidden meaning? Don’t you find it fascinating that the mention of ghosts elicits such a range of emotions from pure enthrallment to absolute terror? I, for one, have had too many friends inundated by “ghosts” to simply write them off as some sort of fabricated apparition.
There is something deliciously ironic about naming a clothing line after a non-being whose costuming is so damn commonplace: one bland sheet with cut-out eyeholes for all of eternity, please (unless, of course, it’s in some really high thread count of divine Egyptian cotton from Barney’s). But on the whole, no thank you, I crave variety way too much! Let’s face facts: ghosts are fashion hacks.
Yet there is another perspective to consider, the relative comfort and ease of floating around weightless in a flowing sheet (unless some peeping-ghost is positioned under me, shooting phantom video of my phantasmal girlie privates, [i]hate that[/i]!). There is certainly something to be said for wearing fluid flowing fabrics that swish as you move, never tight or restrictive, never searing indelible marks into tender un-flesh (like those jeans you wore today that have left your mid-section looking like a Hot Wheels racing track). There is something innately feminine (dare I say fey? there, I said it) about floating around the ozone in a loosey-goosey white dress. When it comes to comfort, ghosts certainly have it down pat in an Age-of-Aquarius sorta style. It’s hard to hate on that. Read more
When it comes to the colors of the actual Ghost line, they certainly have the un-color palate of legitimate ghosts’ wardrobe beat hands down. Gorgeous shimmering pastels float balletically around the body, rendering all different shapes and sizes looking swishy-fabulous, femme and free; lit-up with flighty movement and floating on air. The British clothing line is produced through a special process rendering the resulting vintage crepe, satin, georgette and velvet pieces with a beautifully unique feel. The otherworldly colors are produced through unique dyeing, leaving the clothes blissfully machine washable, an absolute must for the modern ghostettes-on-the-go.
Toward the end of every winter all I can think about is wearing clothes so ecstatically light they feel like they’re not even there. And now, thanks to springtime and Ghost, I know where to find them. Once you don them, you’ll think you died and went to heaven.
Ghost NEW YORK
28 Bond Street, NYC