By Eudie Pak
What do Acqua di Parma, Kol Design, Jane Iredale, DL & Co, La Roche Posay, Embryolisse, Frederic Fekkai, and Agraria have in common? Well, they’re just a few of the couple hundred luxury brands that make The New London Pharmacy in Chelsea oh so fabuloso. And for all you organic lovers, New London also has an organic pharmacy which comprises alternative health medicines, skincare and beauty products…so here’s the DL on why you should be clicking your high heels and your sophisticated buns out there.
Who you’ll find: aside from spotting models, make-up artists, and a few celebs fluttering about, this place attracts the discriminating customer with exquisite taste – ya know, the kind of Cheri who knows how to be a Knotty Girl with her Sacred Locks and be coy with Jack Black and Dr. Hauschka with her GoSmile – if you know what I mean (wink wink).
And check it, if any of you guys are reading this and just happen to be ‘too sexy for your shirt,’ I heard from a friendly bird (thanks for the tip, Wesley!) that ‘all of Chelsea’ sashays here on the weekends. (This is totally an aside, but I just needed to digress to help some of my boys out.)
Why you’ll like it here: Abby Fazio, co-owner of the New London Pharmacy, had this to say about her products: “I don’t want the universe. I want the best.” A pharmacist and beauty expert who travels to Europe six times a year, Abby visits pharmacies in Germany, Greece, London, and Paris to scout out the most exotic and advanced beauty and health products that are hard to find here. (I personally was jazzed about the fact she’s made available products like Vichy and Anthelios XL, which carry face lotions that contain Mexoryl, the most powerful and photo-stable sun blocker that has yet to be mass marketed in the U.S. – Whew! Was that a run-on sentence?)
Besides the amazing stock of European brands donning the shelves, the customer service is magnifique! Most of New London’s loyal staff have been with the store for 15, 20, to 30 some odd years – and that says a lot about the quality of its business. Another thing you’ll dig is that New London is the only pharmacy that has a full-time nutritionist on staff and a counseling room for clients who’d prefer to discuss their health needs behind closed doors.
But if you’re not there to buy your Flintstone’s Vitamins, then you can take advantage of the make-up artist on site to beautify your canvas or the fragrance specialist to cater to your olfactory glands.
And for those of you who want recommendations, you’re at the right place: most of the employees are personally familiar with the products here and can tell you what’s worth pulling out that Visa for.
What to do next: need I say more? Just do it, girlfriend. Work it. Own it. Go! If you’re in the neighborhood, the address is 246 Eighth Avenue between 22nd and 23rd St. If you’re having a bad hair day, surf over to http://www.newlondonpharmacy.com.