City Pulse

By Mrinalini Kamath

From July 31 through August 6, celebrity motorcyclists including Alain de Cadenet, Le Mans racer and ESPN “Speed Channel” host, Jason Lee, Mark-Paul Gosselaar, Tyson Beckford, Tricia Helfer, Justin Chatwin, Katee Sackhoff, Teddy Sears, Christopher Redman, Marguerite Moreau, Paul Cox, Paul d’Orleans, Conrad Leach and more will join Chris Salgardo, President, Kiehl’s USA the well-known hair and skin care specialists on a seven-day ride through the Northeast, to raise awareness and funds for The Foundation for AIDS Research (AmfAR), in honor of its 25th anniversary.

Along the way, the riders will be stopping at the following Kiehl’s stores to present checks, culminating in a barbecue block party at the flagship NYC store:

• July 31st: King of Prussia Mall, King of Prussia, PA – 12:30pm – 1:30pm
• August 1st: Walnut Street, Philadelphia, PA – 11am – 1:00pm
• August 4th:
Stop 1: Burlington Mall, Burlington, MA
– 10am – 11am
Stop 2: Newbury Street, Boston, MA – 12pm – 2pm
• August 6th: NYC Flagship Store, New York, NY – 12pm – 4pm – BBQ/Block Party

Want to help raise money for a cure? For every customer that visits a Kiehl’s store on these dates, $5 will be donated to AmfAR, and Kiehl’s will offer up to 15% all in-store items. In honor of LifeRide, Kiehl’s will also be selling a limited edition of customer-favorite Ultra Facial Cream, which will feature a motorcycle motif and will be sold in Kiehl’s stores and at kiehls.com. For every purchase of Ultra Facial Cream, 100% of net profits up to $25,000 will be donated to AmfAR. If you aren’t able to get to a store but would like to show your support by shopping at kiehls.com, the company is offering complimentary ground shipping and a week’s supply of Creme de Corps when you purchase the new Limited Edition or standard Ultra Facial Cream online at http://www.kiehls.com. Simply enter the code LIFERIDE upon checkout – offer expires 8/7/11.

If you’d like to do even more to help the cause, you can donate $10 to amfAR with your cellphone by texting LIFERIDE to 80888 and reply YES to confirm. Depending on your carrier agreement, message and data rates may apply. Your $10 donation will appear on your regular monthly phone bill.

Originally published July 2011
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