City Pulse

By Yasmin Jorge

June is Adopt-A-Shelter-Cat month. According to The American Society for the Prevention of Cruelty to Animals (ASPCA), an estimated 5-7 million companion animals will enter shelters nationwide in 2012. More cats than ever are being surrendered. And slashed funding leaves shelters unable to care for these homeless pets.

To comfort misplaced felines and promote adoption, Imperial Cat has expanded their brand of high-end feline friendly products to include Scratch ‘n Bits. The line of scratchers is designed exclusively for shelter cats. The honeycomb texture of Scratch ‘n Bits simulates the feel of real tree bark and satisfies kitties’ natural instinct to scratch, encouraging healthy lifestyles. Made in the U.S., they consist of 100% post consumer recycled materials and can be reprocessed again.

Throughout June, pet lovers can donate Imperial Cat scratchers to the animal shelter of their choice. Just purchase and ship a case of 20 units of Scratch ‘n Bits for only $25 (shipping included). Here’s one way to help misplaced kitties relieve stress and feel comfy as they wait for forever homes.
Cats should not be forgotten, especially those without families. Visit to buy Scratch ‘n Bits to donate to your community shelter today. And even better, adopt super furry pets to cuddle with in your swank urban digs.

Imperial Cat is a manufacturer of quality, eco-friendly, and natural cat products. For more information, visit

Originally published June 2012
Leave a Comment
Become a BN NYC Subscriber


Currently Popular

Deal of the Day

Social Media

Latest News
  • feature1naeem
  • Naeem Kahn SS ‘15
  • Glamorous old Hollywood vibes translated into romantic and feminine gowns and soft beauty looks.

BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.

Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes

  • Visit Fashion Industry Network