City Pulse

By Mary Dooe

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In increasingly tough economic times, it seems as though creativity and art are the first to suffer and fashion has been no exception in recent months. With many designers forced offsite, or even out all together, for Fall Fashion Week 2009, things looked grim.

However, the juices continue to flow and designers are finding new innovative ways to keep their brands alive. One of the more interesting alterations comes from Halston; a look at the label’s site reveals their Fall 2009 presentation via web video.

Traditionally, designers stage presentations of collections in venues throughout New York for industry professionals and press to see up close. Award winning creative agencies Blink Productions and Colonel Blimp and Director Nez Khammel trace the main character, Dree Hemmingway, through a constructed city street, complete with the backdrop of other Halston designs.

The two great things about this new format: presentations are no longer just for those in the exclusive world of fashion and the elegant aesthetic of Halston that predominated the 1970’s is obviously back in full force for the new century.

http://www.halston.com/fall2009/

Originally published March 2009

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One Response to “Luxury Goes Digital”

Frangelica Says:

The video is absolutely stunning. I have watched twice already and keep finding it more amazing. Dree Hemmingway is simply elegant and graceful! I don’t know if she ran through the entire video without a camera trick or not but watching her run was poetry in motion! Bravo Halston!


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