City Pulse

By Allison Warenik-Queenan

One of my favorite make-up lines, MAKE UP FOR EVER, is giving away the gift of great lips this holiday. The French brand, who this past fall popped up in Sephora for us American gals, is launching an online Lipstick Shade Finder Tool, to make it easier for women to buy lip color. As we all know, it’s really hard to find the right shade when you can’t try it on before buying. The color depicted on a website or on packaging never appears exactly the same as it will appear on your lips. MAKE UP FOR EVER wants to help with that.

The Lipstick Shade Finder Tool was created to help women find their perfect shades of red, nude and pink lipstick by taking both hair color and skin undertones into consideration. To use the tool, go to Sephora’s website http://www.sephora.com/go/makeupforeverlipstick or to MAKE UP FOR EVER’s Facebook page http://www.facebook.com/MAKEUPFOREVERUSA and click on the tab Rouge Artiste. First select your skin undertone (there is a guide to help you determine your undertone) and then your hair color. You will receive a whopping four pink lipstick recommendations, three red lipstick options, and two nude lipstick selections. It’s super simple and take less than 3 minutes.

Want to know what the best part of all of this is? Starting today through December 22nd, 10 people will win their favorite shade of Rouge Artist lipstick each day. Simply try the new Lipstick Shade Finder Tool on the MAKE UP FOR EVER USA Facebook page and then choose your favorite shade to be entered to win. 10 winners will be selected from each day’s entrants on December 23rd. 160 winners will get their favorite Rouge Artist lipstick! So be sure to enter for your chance to win!

Originally published December 2010
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