City Pulse

By Shelby Deering

For most people, summer calls to mind happy things like barbeques, sprinklers and popsicles. But if you’re a beauty junkie, the word “summer” may leave you stricken with fear. You’d much rather hide in your air-conditioned abode, far from the scary hot temps and humidity that will inevitably make your mascara run, your foundation melt, and your t-zone to go from matte to oily within seconds of walking outside. Have no fear! Here comes Awake Cosmetics to the rescue with summer-proofing products that just might make you say, “Bring on the heat wave.”

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Awake Cosmetics is an innovative Japanese cosmetics brand that promises to soothe irritated, stressed-out skin using natural, hypo-allergenic ingredients. Its products target a number of skin concerns, like dullness and excess oil, and include deep-cleansing facial washes, skin-rejuvenating moisturizers, masks and treatments for any skin type, foundation, lip glosses, and even high-quality brushes.

And, they carry several products to make your summer beauty routine a breeze, like their “Hydro Force Oil-Free Treatment” that moisturizes thirsty skin, the “Sebum Regulating Lotion” that cools on contact and minimizes oil or their “Hydro Manage Makeup,” a lightweight foundation that resists summer meltiness.

If making you makeup ready to tackle summer temps sounds too good to be true, it’s about to get better. On July 23 – 28, Henri Bendel will be hosting an Awake Cosmetics summer makeup event on the Cosmetics Floor, where you’ll receive personalized consultations with experts on how to finally achieve flawless summer skin. With their tips and techniques, your face will go from “shiny” to “sun kissed” in no time.

If your skin has really taken a beating in the summer sun, be sure to take part in Awake Cosmetics’ other upcoming event at Henri Bendel’s Spa Room, their Facial Spa event. During July 26 – 28, Awake will be offering skin consultations and spa facials tailored to specific skin needs. You’ll even receive a free travel-sized gift of Awake’s Eye Concentrate Mask, Vital Express Mask or Vitamin C Treatment with a purchase during the event.

So, now you have no excuse to step out of that air-conditioning and into the sticky summertime weather. Use your new Awake summer-proof beauty routine and throw on your flip-flops and mini dress. Now you’re ready to make like Sheryl Crow and “soak up the sun.”

For more information on Awake Cosmetics, visit www.awakecosmetics.com.

Originally published July 2007
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