City Pulse

By Eva Whalen

  • 3

October 6th is World Smile Day, a celebration initiated by the creator of the Smiley Face and observed annually on the first Friday in October to encourage smiles and kind acts around the world. Smile Direct Club, the first digital brand for your smile that delivers invisible aligners at a grin-worthy price, is partnering with DreamDry to brighten up the Big Apple in celebration of smiles everywhere on October 4th and October 6th.
In celebration, SmileDirectClub and DreamDry are giving consumers something to smile about by offering free blowouts, makeup touch-ups, SmileDirectClub 3D impression scans, and a complimentary SmileDirectClub Bright On whitening kit to brighten while they glam. Head to DreamDry Flatiron on October 4th and DreamDry Columbus Circle on October 6th.
In addition, the new SmileDirectClub NYC Flagship SmileShop is planning fun smile activations from October 4th-10th, including mystery discounts and contests to win a free invisible aligner treatment.

Get ready to grin from ear-to-ear. And visit for more info on your new smile.

Originally published September 2017



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