City Pulse

By Nicole Cornella

I was just having a conversation with some of my girlfriends on how trendy maternity clothes would be a great business to get into. I know when I decide to have children, I definitely do not want to have to give up my fashion sensibility just to stay comfortable. Little did I know, someone had beaten me to my own business venture. InStyleBelly, is an upscale maternity consignment boutique that provides mothers-to-be with sass and style.

Pregnant women everywhere can now rejoice at the idea of not having to pay top dollar for maternity threads that are going to be practically worn once and then disposed of. InStyleBelly allows women to buy both new and gently used designer maternity wear and also lets mothers purge their closets and sell their own designer drags once the baby arrives and make some loot while they are at it.

“There might have been some stigma with buying someone else’s castoffs but now, more and more consumers are looking for ways to cut corners. They’re no longer seen as secondhand, but vintage,” says Krista Karo the CEO and founder of the company.

The boutique offers celebrity styles and designer garb from Diane von Furstenberg, Cynthia Rowley, BCBG, 7 for All Mankind, Ann Taylor and many more. Visit for more information and start shopping or to become a consigner.

Originally published July 2009
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