City Pulse

By Nicole Cornella

This page as PDF
I was just having a conversation with some of my girlfriends on how trendy maternity clothes would be a great business to get into. I know when I decide to have children, I definitely do not want to have to give up my fashion sensibility just to stay comfortable. Little did I know, someone had beaten me to my own business venture. InStyleBelly, is an upscale maternity consignment boutique that provides mothers-to-be with sass and style.

Pregnant women everywhere can now rejoice at the idea of not having to pay top dollar for maternity threads that are going to be practically worn once and then disposed of. InStyleBelly allows women to buy both new and gently used designer maternity wear and also lets mothers purge their closets and sell their own designer drags once the baby arrives and make some loot while they are at it.

“There might have been some stigma with buying someone else’s castoffs but now, more and more consumers are looking for ways to cut corners. They’re no longer seen as secondhand, but vintage,” says Krista Karo the CEO and founder of the company.

The boutique offers celebrity styles and designer garb from Diane von Furstenberg, Cynthia Rowley, BCBG, 7 for All Mankind, Ann Taylor and many more. Visit for more information and start shopping or to become a consigner.

Originally published July 2009

Deals of the Day


Leave a Comment

* Denotes a required field

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Become a BN NYC Subscriber

Deals of the Day


Currently Popular

Social Media

Fainting inside.... The moment one gets to meet the most famous architect in the world. #PhilipeStarck #designhero……

About 10 hours ago from BeautyNewsNYC's Twitter via Twitter for Android


Latest News
  • Chris Hasfal Explains Progressive Resistance Training
  • Strength Training Explained by Chris Hasfal
  • From strength training to metabolism, Chris Hasfal, General Manager of The Manhattan Athletic Club/Brooklyn and all-around fitness extraordinaire knows all the moves when it comes <... >

  • karaoke-rockonroller-screen
  • Rock Your Holiday Parties
  • What could be more memorable and incredible this holiday season than your own rolling karaoke machine, complete with lyrics screen and LED light show? Rock on, 2017!

BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.

Visit Fashion Industry Network