City Pulse

By Rachel Jacoby

Does the day after Halloween leave you feeling totally full and unhappy? Are you frustrated because you stuffed your face with every type of candy imaginable the day before? This year, hold off on the sweet binge and the resulting toothache by trading in your goodies for a much healthier option. Halloween hangovers are so passé, anyway!


Don’t let this be you after gorging on Halloween candy!

From 1- 6pm on November 1, Bear Naked Granola, in association with Whole Foods, will be hosting TRADE UP! – a candy exchange event – on the south end of Union Square. By tossing your sweets for the granola, you’ll receive a plethora of goodies without feeling any of the guilt, weight gain or other byproducts of over indulgence.


Bear Naked Granola is one of the nation’s leading granola brands, and as a company, is firmly grounded in its organic roots and general concern for well-being. Each bag is full of all-natural ingredients including whole grains and real fruits and nuts. Also, the trail mixes and granolas are devoid of anything artificial, including hydrogenated oils, corn syrups, and trans fats. As a fan, I can honestly say their Blueberry Granola is FANTASTIC and way more satisfying than milk chocolate.


For each pound of candy you provide, you will receive a coupon for a free bag of Bear Naked Granola and 1.35 oz snack samples. If that’s not enough of an incentive, the first 200 people to arrive will additionally receive a free messenger bag and t-shirt. Look for the staff in black and orange shirts.

WHAT: Bear Naked Granola Exchange
WHEN: November 1, 1pm – 6pm
WHERE: Union Square and Whole Foods Market Union Square

To learn more about Bear Naked products and the event, visit, where you can also purchase the Halloween Variety Pack ($18.99) for a limited time.

Originally published October 2007
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