City Pulse

By Ashley Goldsmith

Though I’m pretty sure it isn’t a technical term, the Fob aka Faux Bob has been taking over the red carpet for a while and has inevitably made a move to the runway. Unlike taking the plunge for an actual bob or being a sissy and sporting a Lob (again not an official term but translates to a long bob, seen on celebrities such as Anne Hathaway), the fob gives you an opportunity to change your look, if only for an evening.

We’re jumping on the bandwagon of blaming everything on the economy and running with the idea that people are now looking for thrifty ways to change their look without having to dish out the cash for a trip to a pricey Manhattan salon. First seen at Erin Fetherston, Bumble and Bumble stylist Lyndell Mansfield created a “fantasy world” by giving the hair a soft texture and then pinning it under into a faux bob. This look allows the hair to frame the face more and leaves room for the clothes to be the focus.

Backstage at Chris Benz, Redken stylist John Ruidant created an “Uptown Girl heads Downtown” look with the fob. Hair is parted to the side and prepped with Redken’s Fabricate and then Redken’s Hot Set before curled with a 1″ curling iron. He advises to let the hair cool before pinning it in place. To create the faux bob, Ruidant leaves the back of the hair out of the curls (since it will not be seen) and parts it down the middle into two ponytails that he doesn’t pull all of the way through. The looped ponys are then tucked under the hair to create some volume and change the look of the hair entirely from long to fob.

Ruidant claims the fob will rise in popularity as women begin to get creative with their looks while still playing it safe. He explained that he thinks women will be going back to older, more familiar looks. He claims that during economic hardship women aren’t as experimental and prefer to wear a look that people are used to seeing. Hence the soft fob as opposed to the harsher shape of a bob.

Originally published February 2009
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