By Rob Miola
Opening Ceremony has come a long way since its inception in 2002, when founders Carol Lim and Humberto Leon ditched their day jobs and pulled their resources to attain a shared dream. Since that time the founders have drawn inspiration from the spirit of different nations, and stocked an array of fashions from emerging artists to renowned brands and designers. Guided by its founding principles of friendship and discovery, the past decade has taken the brand beyond the realm of fashion, boasting a blog, an e-commerce site, an annual magazine and a TV channel in addition to its in-house clothing line.
To celebrate the past ten years, Opening Ceremony hosted a birthday party in downtown Manhattan’s famed concert venue, Webster Hall. The new-fangled brand assembled high profile DJ’s to spin varying beats on Webster Hall’s floors and hosts to address the hundreds of fashion sycophants.
Webster Hall’s parties are usually unbound by its walls. This evening was no different, as guests and guests of guests occupied all of 11th street between 3rd and 4th avenues awaiting entry, puffing on cigarettes, and claiming their fifteen minutes in social media battle royale. Prompt as I was, I still waited for quite some time to enter. Greeted by scores of Mylar balloons in the shapes of golden “O’s” and “C’s,” I pushed my way to the inevitably overcrowded, Svedka-sponsored open bar. Free drinks are delicious, despite my distaste for Vodka.
The crowd was immeasurably diverse, and very much representative of Opening Ceremony’s global fan community. Magazine editors, PR specialists (myself included) and New York socialites were paramount. Weaving through the crowd, I indulged my sweet tooth with some free sugar cookies at the fluorescent, paper mache clad ice cream truck. These freebies were only the beginning. Once past the truck I continued downstairs and found the digital photobooth. Digitalphotobooth.com always provides the ultimate party freebies! My vanity overtook me momentarily as I snapped photo after photo with my guest.
Club Luxx mixed a self-proclaimed ghetto/gothic trance mix on the lower dance floor, a sound I preferred over the 90’s electro pop beats upstairs. Disoriented by green neon lights and steam, time seemed to be moving incredibly fast. The highlight of the night had to be as I was making my way back upstairs, and M.I.A. was making her way down. Unapologetically star struck, my entire week was made. As a parting gift, Opening Ceremony provided their latest collaborative innovation, the Keith Haring x Opening Ceremony egg (distributed by Tenga). As far as “goodnights” go, Opening Ceremony intends for us to find the pleasure principal.