City Pulse

By Elizabeth Greene



The month of October can oftentimes be drab and chilly, but not anymore. Hard Rock International has declared it Rocktober and joined forces with singer Melissa Etheridge to give the month way more meaning than just pumpkins and candy. For the eighth year, Hard Rock’s Rocktober is striving to raise money for breast cancer through the sales of special collectable pins and a series of live music events around the world at various Hard Rock locations.

On September 25th, breast cancer survivor and two-time Grammy winner Etheridge will release her new album, The Awakening, and perform the complete album at Hard Rock New York for a special Rocktober kick off event. The 2007 Breast Cancer Awareness Pin will be introduced and all of its net profits go toward The Breast Cancer Research Foundation, this year’s Rocktober beneficiary. The 2007 pin features a double neck guitar with a pink ribbon hanging from the tuners, with the message “Stop Breast Cancer For Life” inscribed on the body of the guitar. For only $11, why wouldn’t you snatch up one of these cute and charitable accessories!?

Originally published September 2007



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