City Pulse

By Kate Phillips

For all of us shopaholics, finding the best bargain is almost as fabulous as finding that oh-so-adorable little black Dior dress we’ve been eyeing since last month’s Vogue. And now, sale shopping has never been simpler – free email service Shop It To Me acts as our own personal shopper to notify us, its users, as soon as the clothing we’ve set our sights on hits the sales rack at major and boutique retailers. It’s as easy as signing up on

Founded by Charlie Graham in 2004, Shop It To Me alerts subscribers about clothing, shoes and accessories sales for women, men and children. We subscribers select our type of must-have clothing, choosing from among the 600+ brands that can be searched, input our personal sizes or range of sizes and request how often we wish to receive alerts about the items that best match our preferences. Shop It To Me takes over from there, scouring Web sites to discover discounts from more than 80 Internet retailers, including, and We subscribers then receive personalized “sale mail” alerts about our specified brands (in sizes we want, no less!), product images, pricing and links and voilà ! We’re on our way to a wardrobe that rivals Nicole Richie’s without breaking the bank. No muss, no fuss and no pushy haven’t-yet-mastered-sale-etiquette shoppers all stampeding for the same item on the department store’s discount rack. For all of us – er, you – avid athletes, there’s also a site for running shoes and gear, How’s that for service? Send it to me!

Originally published July 2008
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