City Pulse

By Allison Warenik-Queenan

This Friday, October 22nd, luxury cosmetics giant Lancôme is partnering with St. Jude Children’s Research Hospital for Gene’s Day, a one-day celebration of the beauty of scientific research. Lancôme will be donating $7 from each bottle of their latest skin care product Génifique Youth Activating Concentrate purchased this Friday to the St. Jude Children’s Research Hospital in order to aid with scientific research. Used by celebrities like Julia Roberts and Christina Hendricks (I’d kill for her skin!), Génifique Youth Activating Concentrate is the result of ten years of research and the recipient of seven international patents. Impressive indeed.

Génifique contains a complex that has been shown in vitro to stimulate the expression of genes. I’m not sure what this exactly means, but the product does a great job of smoothing out and refining skin texture and minimizing the appearance of fine lines. Génifique is applied twice a day after cleansing but before applying other serums, moisturizers and foundations. You squeeze the product into your hands via the dropper, rub to warm it up and apply to your face. It feels simply luxurious. And your skin feels softer and younger after the first day of use. Fine lines begin to appear less visible after about a week of use. Génifique left this skin product junkie more than satisfied.

Now, in case you are not familiar with St. Jude, they are a pediatric cancer center that works towards finding cures and savings children with cancer and other devastating diseases. At St. Jude families never have to pay for a treatment not covered by insurance and no child is ever denied treatment for a family’s inability to pay. This is absolutely a wonderful and amazing organization that has been responsible for savings so many young lives unfairly ravaged by this terrible disease.

SO lend your support to this very important organization by purchasing a bottle of Génifique Youth Activating Concentrate on October 22nd at all Lancôme counters in the U.S. and on http://www.lancome-usa.com. You’ll look beautiful on the outside and feel beautiful on the inside.

Originally published October 2010
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