City Pulse

By Adam Klasfeld

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If climate change is going to melt our icebergs, flood our cities, and raise global temperatures, fashion designers Nico & Adrian are going to make sure that the young people of the brave and dangerous new world are at least going to dress sexy for it. On February 9, the duo introduced a new clothing line for Fashion Week with the concept of a futuristic “motorcycle gang.” As smoke machines filled the room with a smog-like haze, a clan of scantily-clad models crawled onto the catwalk. Bare-chested men and women were apparently fighting the oppressive heat in the age of global warming.

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The designers certainly knew how to make a fashion statement, and this show also took a stand for animal rights. When asked to comment on his cruelty-free policy, designer Nico emphasized, “We’re using faux-fur.” This new line consisted of paint-spackled sweatshirts, loose fishnet tees, and sleek, slender dresses. For the designers, making bold, urban, playful, and ultramodern clothes was equally important to chiming in on timely political issues. Explaining his style, Nico elaborates, “We’re capturing the energy of the street, the energy of the raw, and the young generation.”

Appropriately enough, the designers enlisted the eco-conscious makeup company Obsessive Compulsive Cosmetics to complete their vision. The line recently won the seal of approval from the People for the Ethical Treatment of Animals (PETA) for avoiding all forms of laboratory testing, using hypoallergenic ingredients, and refraining from using any animal-derived products. In addition, the company employs a “truth in advertising” approach to its marketing, offering no gimmicks, false claims, or other hard-sell tactics in an industry that often exploits people’s insecurities. Who knew that having a social conscious could look this attractive?

Originally published February 2007

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