City Pulse

By Mrinalini Kamath

If you’re looking for the perfect gift for the woman on the go and simultaneously want to help feed 1 million children in need, look no further than Clarins, the company known for making plant-based skin and beauty products for men and women. Clarins has teamed up with Lauren Bush’s FEED Project to make the FEED 15 pouch.

The pouch contains three iconic Clarins products: Hand and Nail Treatment Cream, Moisture-Rich Body Lotion and Instant Light Natural Lip Protector. The proceeds from the purchase of the $30 pouch (valued at $44) go to providing 15 school lunches to students in the United Nations World Food Programme. Perfect for the skincare-conscious woman, the FEED 15 pouch is available exclusively at Nordstrom (both online and in stores) starting July 15, 2011.


Studies have shown that when both boys and girls are fed free, nutritious, school lunches, both attendance and performance vastly improve. These lunches particularly improve the lives of women, since girls with even just a few years of education have fewer children and are better prepared to educate and take care of them. For many children around the world, this is their one daily meal.

Since its inception in 2007, the FEED Project has distributed food to over 60 million children around the world. As the exclusive beauty partner, Clarins is the only brand that’s created a long-term commitment and goal with FEED to fund 1 million meals over a period of 2 years. In addition to proceeds from sales of the pouch going to this charitable venture, for every person who “likes” Clarins on Facebook during the month of August, Elle Magazine will donate one meal through the U.N. World Food Programme.

Originally published July 2011



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