City Pulse

By Kate Phillips

The secret’s out – a billboard advertising Calvin Klein Fragrances’ new Secret Obsession scent and featuring actress Eva Mendes naked has been exposed in Times Square (if you haven’t seen it yet, the traffic-stopping image is located at the intersection of 47th St. and Broadway – just look for the gawking admirers.) The ad’s unveiling sheds light on the brand’s reinvention of its Obsession fragrance, and was kept under wraps until time to celebrate the 40th anniversary of Calvin Klein and New York Fashion Week, Coty Inc. says.

U.S. networks recently banned a Secret Obsession commercial starring Mendes, citing that it was too controversial, the company says. It’s no secret that the Obsession advertising campaigns have been known to push boundaries, beginning more than 20 years ago, when the fragrance defined Calvin Klein as a brand. The tactic must be working – we’re obsessed.

Originally published September 2008
Leave a Comment
Become a BN NYC Subscriber


Beautyscopes


Currently Popular

Deal of the Day


Social Media


Latest News
  • lastgift7b
  • Metro Man: The PenULTIMATE Gift Guide for Men
  • Last minute shopping? Here are some of the most creative gifts tailored to fit the men on your list — each idea is chosen to perfectly match the distinct personality of your gentlemen.


BN NYC Podcasts
  • self_tanning_featured
  • Self Tanning – Tips and Tricks
  • Our resident Beauty News NYC videographer, Haley Thompson, tackles self-tanning for bronze beauties this summer. Tune in to in to this latest How To primer for tips and tricks to dazzle like the sun.





Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes



  • Visit Fashion Industry Network