City Pulse

By Kate Phillips

The secret’s out – a billboard advertising Calvin Klein Fragrances’ new Secret Obsession scent and featuring actress Eva Mendes naked has been exposed in Times Square (if you haven’t seen it yet, the traffic-stopping image is located at the intersection of 47th St. and Broadway – just look for the gawking admirers.) The ad’s unveiling sheds light on the brand’s reinvention of its Obsession fragrance, and was kept under wraps until time to celebrate the 40th anniversary of Calvin Klein and New York Fashion Week, Coty Inc. says.

U.S. networks recently banned a Secret Obsession commercial starring Mendes, citing that it was too controversial, the company says. It’s no secret that the Obsession advertising campaigns have been known to push boundaries, beginning more than 20 years ago, when the fragrance defined Calvin Klein as a brand. The tactic must be working – we’re obsessed.

Originally published September 2008
Leave a Comment
Become a BN NYC Subscriber


Beautyscopes


Currently Popular

Deal of the Day
Take 25% Off $50 at Folica.com


Social Media


Latest News
  • carrot_butter_featured
  • Facing Fall
  • Suddenly it’s time to prepare for the new season. Is your face a bit parched from summer? Here are a few things you can do to avoid that.

  • loreal_featured
  • Vast Hair Volume
  • During the late summer months, humidity often takes over and leaves your locks a bit lifeless. Let these products switch that flat hair to fine.

  • Bison 2_featured
  • Metro Man: From Beach to Boardroom
  • In Metro Man we feature the best items for beach and boardroom for transitioning into fall (and because we know they’re not mutually exclusive).


BN NYC Podcasts
  • Donna_Karan_NYFW_2013_featured
  • NYFW Fall 2013: DKNY Fashion Redux
  • Recently launching a retrospective collection for Opening Ceremony, Donna Karan returned to the 90′s for DKNY’s sporty Fall 2013 Collection.

  • BN_Podcast_Jerry_Jones_Laura_Mercier
  • Laura Mercier Cosmetics
  • Jerry Johnson, International Makeup Artist from Laura Mercier, works on transforming BNNYC’s Gillian Weeks with a full complement of Laura Mercier products.




Links We Love
  • Alexandra Taylor
  • Beauty in The Bag
  • Carrie Parry
  • City of Gloss Angeles
  • Kimberly McDonald
  • Taffeta Darlings
  • The Dessertist
  • Wendy Brandes



  • Visit Fashion Industry Network


    Restore Hormonally Aging Skin