By Candice Sabatini
Every June, The Fragrance Foundation, gives out it’s Fragrance Foundation Award (fka FiFi) for best fragrances. Like the Academy Awards of the perfume business awards are given in categories such as Best New Fragrance in Luxury and Mass, Best Packaging, Best in Bath & Body, and even a Hall of Fame inductee. Past recipients have included Chanel, Gucci, Prada, Tom Ford, Bond No. 9, Hermes and Issey Miyake, just to name a few. Even celebs such as Halle Berry, Heidi Klum, Mary Blige and Fergie have won the much coveted award. Designers, perfumers, celebs and editors are invited to a gala filled with excitement, glamour, and anticipation. As someone who’s been fortunate enough to have been invited for the past few years, I can tell you that it’s always truly an evening to remember.
This year, for the first time ever, a new category has been created and the Fragrance Foundation would like your vote in the Consumer Choice Award. It’s easy. All you need to do is go to their website http://www.fragrance.org and Cast Your Vote. Don’t know what all the choices smell like? Then simply click on the Smell and Vote link, fill out your name and address and you’ll be sent a sniff from all the finalists. There’s nothing like the sweet smell of success, so click on over to the fragrance.org site and get your vote in.
HURRY! All entries must be in before May 31st. The finalists are:
Women’s 2012 Launches
Chanel Coco Noir
DOT Marc Jacobs
Lancome La Vie Est Belle
Justin Bieber’s Girlfriend
Lady Gaga Fame
Men’s 2012 Launches
A*MEN Pure Leather by Thierry Mugler
Georgio Armani Acqua di Gio Essenza
Montblanc Legend Eau de Toulette
Vince Camuto for Men
Hurry and go to http://www.fragrance.org now!