By Willette Francis
Betcha didn’t know wearing a polo shirt could save lives. I’m not talking about any old polo shirt, so don’t even go searching your closet for that sweet little crocodile (or is it an alligator?). I’m talking about the Fashion Targets Breast Cancer polo designed by Ralph Lauren for the Fashion Targets Breast Cancer campaign.
The Council of Fashion Designers of America began the FTBC campaign in 1994 as the fashion industry’s response to breast cancer. The initiative has created public awareness and continues to support breast cancer research, education, screening and patient care. This year, Fashion Targets Breast Cancer has teamed up with Ralph Lauren to design a polo shirt that raises money for the cause in addition to making fashionistas for the cause look cute. The polo shirt, available for $75.00 exclusively at Net-A-Porter.com, will be the first item to launch the global retail partnership. Sixty-five dollars (close to 90%) of each purchase will be donated to Fashion Targets Breast Cancer Worldwide to support local breast cancer charities around the world. Since the inception of the program, Fashion Targets Breast Cancer has raised over 40 million dollars for breast cancer charities in 13 countries.
In the upcoming months, the website will feature limited-edition merchandise by other internationally renowned designers, all available at the “FTBC store” on the Net-A-Porter website. In another partnership to raise funds and awareness, look for a quilted ballet slipper with the FTBC bull’s-eye logo inside from Scoop beginning in October. Currently, Scoop offers a different style flat that has raised over $30,000 since 2006 available at select Scoop boutiques.
For more information, go to www.fashiontargetsbreastcancer.org and www.Net-A-Porter.com to purchase a polo (available in white and neon blue, green, red and yellow) to support this emergent problem that affects nearly 1.5 million women annually. Show some love for your fellow sisters, now.