By Alexandra Taylor
The newest and most marketable trends making waves in the fashion industry are not necessarily the most expensive or cutting edge designs, yet they do make a valiant statement of their own. The recent launch of several fashion and accessories lines dedicated to advocating or raising funds for a charitable organization has evoked a change in the fashion industry that many may not have seen coming. With a greater focus on creating a more sustainable and socially conscious industry, many designers are restructuring their labels and placing a significant emphasis on philanthropic endeavors. Seen through the production of charitable fashion shows, events, and even entire lines dedicated to making a difference outside of the fashion bubble, there has been a remarkable transformation of an industry known for its excessive ways.
While celebrities and designers have aligned themselves with many charities and fashion events dedicated to raising funds for various causes, there are quite a few brands genuinely making a difference with the sale of their products. Ivanka Trump Fine Jewelry recently became a founding partner of the United Nations Foundation’s Girl Up campaign. This campaign presents American girls with the opportunity to advocate and raise awareness for the issues facing girls around the world. This fall Ivanka Trump Fine Jewelry will begin selling Girl Up bracelets, with 100 % of the net profits donated to the campaign. Each sale of a bracelet can help girls across the world with the opportunity to be educated, receive medical care, and maintain safety in their communities.
Toms Shoes is a shoe brand that was founded on the premise of One for One, sending a pair of shoes to a child in need for every pair purchased. This sustainable business utilizes the customers as a support system for those in need. While raising awareness and aiding a just cause, customers are able to buy unique and stylish shoes that elicit a greater meaning. With a variety of styles, Toms Shoes can satisfy the fashion needs of men, women, and children alike. The simple yet comfortable design is perfect for your everyday journeys. The label can be found at many retail stores, online, and even at Whole Foods.
More brands are embracing this movement, while changing the industry one charitable step at a time. Checkout these other fashion labels making a difference with their advocating designs; EDUN http://www.edun.com/, Judith Ripka http://www.judithripka.com/, Nike/LiveStrong http://www.store-laf.org/