By Alexandra Taylor
As the US Open is soon to be underway, many New Yorkers will be headed to Flushing Meadows to see their favorites battle it out on the courts for the tennis title. Whether it is Nadal or Federer, the Williams sisters or Maria Sharapova, the tennis greats are not only acknowledged for their great game play, but also are showcased for what they are wearing. The active sportswear market has grown in the past few years with advancements in garment and textile technology and the desire to design designer level active-wear.
Fetch, a luxury active sportswear line, combines modern ready-to-wear style with the comfort and versatility of sportswear garments. These pieces can go from the court to the streets with no worry of feeling underdressed, with various options from polos and tennis skirts to asymmetrically cut tennis dresses.
Luxury sportswear has offered some of the fashion industry’s most creative designers a new and unfamiliar realm in which to design. Designers such as Stella McCartney and Hussein Chalayan have offered their skills to companies like Adidas and Puma. Reinventing what we know as active sportswear, these designers are playing with silhouette, style, and the versatility of active garments. Stella McCartney’s line for Adidas offers pieces for each season and sport, providing women with great sports and workout pieces that do not compromise style.