By Alexandra Taylor
Named after the Egyptian goddess of truth and harmony, Maiyet (@maiyet), a luxury fashion label, seeks “to make beautiful objects that you would want to buy even if you knew nothing about our mission,” says co-founder Paul van Zyl. “We believe the future of fashion is about beautifully handcrafted product made with integrity, authenticity and transparency.”
Founded in 2011, the socially conscious brand celebrates the exquisite craftsmanship of artisans from inspiring places such as Colombia, India, Indonesia, Nairobi, Kenya, Mongolia, and Peru. Committed to producing compelling & highly covetable products, Maiyet forges partnerships with artisans worldwide to promote economic stability and prosperity in their communities. “We try through our model to offset obstacles, so these craftsmen can turn their skills into viable businesses.”
Through striking imagery and videos highlighting seasonal collections and rare artisanal techniques, customers and followers can partake in the journey from the captivating streets of Varanasi to the runways of Paris.