By Michelyn Camen



He is a record producer, three-time Grammy Award-winning performer, writer, fashion designer, actor, singer; and now this entertainment mogul is becoming a major force in the world of fragrance world.

The prerequisite tall, dark and handsome, he has ‘it’. Who better to send you (our “you put the B” in Beauty News readers), a special Valentine’s Day greeting, than the Millennium’s Renaissance Man, Sean ‘Diddy’ Combs.


BN: You won a FiFi™ (the ‘Oscars’ of the international fragrance community) for your VERY FIRST FRAGRANCE, Unforgivable. BN awarded you a 2007 Beauty News and Sniffapalooza Best Scent Award as well. You have been in the company of the world’s most famous entertainers and fashion designers, so how does it feel to be in the same league as some of the most renowned perfumers?

Mr. Combs: I definitely have a deep respect for all my industry counterparts, in every industry I am involved with. I’m always honored to be considered to be in the company of such legendary and prestigious people.

BN: How closely were you involved in creating Unforgivable’s “chemistry?”

Mr. Combs: I am always completely involved in everything that has my name on it. Although I worked with the team of creative people on the actual scent, its packaging and the marketing, I am an aficionado of fragrance. Only the most premium and luxurious ingredients were used to create Unforgivable.

BN: Anything new we should be looking forward to?

Mr. Combs: We are working on limited editions of Unforgivable and Unforgivable Woman for this spring. I am also in the process of creating the ‘next’ major fragrance for Sean John. Stay tuned for more about that later this year.


BN: What’s your Valentine’s Day ‘message’ to our readers?

Mr. Combs: Unforgivable and Unforgivable Woman are about passion, about living life unapologetically, outside of anyone else’s expectation; it’s all about love and desire. HAPPY VALENTINES DAY BEAUTY NEWS READERS!

Unforgivable and Unforgivable Women are available at and Macy’s East .

Originally published February 2008



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