By Eva Whalen



Ahhh…inhale the unique scent of a newborn baby’s head. It’s like nothing else in the world – that is, except for Le Labo’s Ambrette 9. The remarkable Ambrette 9 is based primarily on the ambrette grain from hibiscus, which is the only musky scent made by Mother Nature herself and extremely difficult to find. This Le Labo fragrance is lightly perfumed, fresh and soft due to a mélange of citrus and pear that imparts the same innocent, heady scent as a baby’s head.

Le Labo opened its doors in NoLita in March of 2006, founded by Edouard Roschi and Fabrice Penot. Their fragrances evoke the hand-crafted elixirs in Parisians perfumeries, and their store is very much like a futuristic olfactory lab. They’re not the first to harness the heavenly scent of the ambrette seed: Chanel No 18 features its luminous beauty, rife with fruit and a whiff of bourbon.

Ambrette 9 is available in an alcohol-based formula for grown-ups and a water-based formula for babies. When you miss the smell of a baby’s head, whether your own baby or not, whip out your Ambrette 9 for a quick fix. You’ll smell curiously innocent, and may even be kissed on the cheek. Visit Le Labo at 233 Elizabeth Street, (212) 219-2230,

Originally published October 2007



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