By Thomas Rogers

Let’s face it, we guys can be as picky about what fragrance we are wearing as we are with what imported beer we’re drinking while watching the game. This Valentine’s Day, there are new scents available for every type of guy out there, covering a plethora of styles.


Estee Lauder introduces the first fragrance for Sean “Diddy” Combs’ Sean John line – Unforgivable, a clean, rich fragrance that is both elegant and masculine; just right for the man who enjoys the finer things in life.




Giorgio Armani commemorates the 10th anniversary of Acqua Di Gio by offering the clean, refreshing scent in a super-sized 400 ml. bottle. The goliath size bottle holds the fragrance inspired by the island paradise of Pantalleria, which after one whiff, transports you from wind chills to fun in the sun in just one splash. Always a classic, every guy needs to wear a little Armani now and then.


Kenneth Cole invites you to respond to his new fragrance, R.S.V.P. A fresh rush of lavender, grape fruit, pepper, and wet grass, R.S.V.P is perfect for the guy who’s always on the move, but can always find time for you. Available at Kenneth Cole boutiques nationwide.

Packing a punch like a few stiff drinks, Liquid Magnetism, the new trio of fragrances from Jack Black (not the actor!), are sure to become iconic just like your favorite John Wayne western. These three full bodied scents will have the leading man in your life carrying you off into the sun set.


And for the rebel in us all, try the cult classic Absolument Absinthe by La Parfum d’Interdits. This intriguing blend of unburned cannabis, absinthe, and 49 other ingredients create a unique experience which is different for each wearer. This totally personal fragrance may not get you arrested, but that doesn’t mean handcuffs are out of the question on Valentine’s night. Available at

Originally published February 2007
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