By Amy Sciaretto

Purple-loving rock legend Prince has always been a bit of enigma wrapped in a mystery wrapped in a question mark. From his soft-spoken voice, to that time he changed his name to a symbol for which he did not provide a pronunciation, to his brilliant fusion of crackling rock ‘n roll and dancey pop, the “Purple One” reigns again. On July 7. 2007, Prince is launching the first of a series of fragrances, “3121“, in conjunction with Revelations Perfume and Cosmetics. In true Prince style, his first fragrance is both quirky and classic, a blend of subtle and heady notes; a crisp floral that’s exotic and mysterious all at once.


3121 is a rich, nose hugging white floral, a heady mix of bergamot, jasmine, gardenia, orange flower, ylang-ylang, tuberose and creamy sandalwood. Its not shy- a notice-me scent , with its psychedelic purple and yellow box packaging and a bottle designed to resemble an emerald cut diamond of a gazillion carats. 3121 will be available in 100 ml, 50 ml, and 30 ml bottles. A purse spray and a body cream complete the line.


The scent’s launch, of course, will be different than your average perfume promotional event! In grand fashion, the product launches on 07/07/07, with a “Purple Will Reign” 24-hour online charity event and a surprise special performance by the Purple One himself! On that day, 3121 can be purchased exclusively at 7% of the $31.21 retail price will be generously divided among 7 charities selection by Prince, with the goal of raising half a million dollars. Prince himself penned the “Seven” and has said that the number is considered quite spiritual.

So, if you love to spritz yourself with a divine floral as much as you like to participate in a good cause, then we suggest you point and click at on July 7 and will be available at select Macy’s store.

Originally published July 2007
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