Fragrance

By Amy Sciaretto

Vera Wang and Kohls. Alice Temperley and Target. Kate Moss and TopShop. Lagerfeld and H&M. A few years ago, those partnerships would seem unthinkable- the equivalent to fashion blasphemy. But in 2007, collaborations between high end fashion designers and icons and mass market retailers are popping up all over the USA, and the above-mentioned pairings are more common than night.

Usually, designers and pop stars partner with mass-market retailers for apparel, cosmetics, and accessories. It’s NEWS when a couturier joins forces with a mass consumer beauty company for fragrance. Breaking new ground, Avon has teamed up with high-end French designer Christian Lacroix with the introduction of Christian Lacroix Rouge. But Avon and Lacroix have forged a new path. It’s a win-win situation for both parties; frequently a woman’s first entrée to a luxury brand is through fragrance. Voilà , Avon’s image is elevated beyond a direct marketer of make-up and skincare to homemakers.

rouge.JPG

Rouge is a packaged in a jeweled, ruby red glass bottle etched with a black lace design, and that’s no coincidence, since the Lacroix design house is known for its use of red and black. The scent is a perfect-for-Fall floral, striking rich tops notes of wild red peony and zesty citrus. It dries down to a bright blend of patchouli and musk, making it a full-bodied yet feminine scent that’s perfect for the colder months. Rouge is a gorgeous scent that should appeal to the “ladies who lunch” as well as the “traditional” Avon customer.

If your Avon lady doesn’t come knocking, then you can point and click, www.avon.com to purchase a bottle or call 1-800-For-Avon.

Originally published October 2007
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