By Kim Taylor


Jo Malone of London is noted chiefly as a quality perfume line that utilizes the very best of what nature has to offer. But this brilliant perfume line is much more: it’s also a brand that supports breast cancer research. This year, Jo Malone will again donate a minimum of $10,000 from the sale of Red Roses Cologne and Bath Oil to the Breast Cancer Research Fund. Now you can actually help support the quest to banish breast cancer by smelling red roses.

Red Roses Cologne is an intoxicating experience, as wearing it is like stepping into a delicate rose garden. It can be layered with other scents for more of a “full English garden” effect, or it can stand proudly alone. The Red Roses Bath Oil is equally aromatic and pure, leaving you with the feeling that you’ve stepped into a pool of rose buds.

It’s doubtful that you would need a compelling reason to buy Jo Malone perfume or bath oil, but it’s nice to know that while you’re enjoying one of life’s great luxuries – fine perfuume and bath oil ? you’re also doing something beneficial for others. Pick up somme red roses and support breast cancer research. Visit, Neiman Marcus, Bloomingdale’s, or the Jo Malone shop in the Flatiron Building in Manhattan.

Originally published August 2005

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