By Marni James
The East Village is full of great restaurants, bars and boutiques, but a cute hair salon in the uber-trendy hood is hard to come by. Sure, there are a few grooming spots here and there, but it wasn’t until fashion exec Michael Ericson opened chic, cheeky and convenient Birds & Fellas salon on East 6th between 1st and Avenue A that I really started to see the East Village as an all-inclusive part of town. What the salon lacks in space, it makes up for in customer service. First-time customers fill out a brief profile during their appointment, which provides the salon with contact information but also with your magazine and seasonal drink preferences, so they are both waiting for you at your next appointment. The profile also ensures you’ll receive texts, emails or calls for your next appointment or when you are due for a cut or color touch-up. The modern and high-tech décor includes flat screen TV’s that air the salons current promotions, laptops for clients that have extra time and a killer sound system and music. The salon caters to young, creative customers and as Michael (whose official title at the salon is “Chief Instigator of Fun) told me during my appointment, it really is a destination – one where men and women travel to from all over the city.
Birds & Fellas does all the traditional cuts, colors and blowouts, and the expert stylists take their time to ensure you have a great experience and leave with a treatment you love. The result is a feeling of a true “neighborhood salon,” (where you get to know everyone that works there) but with the service and expertise of a higher-end salon. Their well-deserved motto is “Come on in to Birds & Fellas, and give you and your hair a big shot of happy.” One noteworthy treatment that the Birds and Fellas stylists are just raving about is their Keratin Hair Therapy.
Originally known as Brazilian Keratin Treatment, this process is now referred to as Keratin Hair Therapy because the products used for the treatment are no longer exclusively from Brazil and there is now a preference for formaldehyde-free treatments whereas the term ‘Brazilian’ tends to have an outdated association with products that have formaldehyde. Birds & Fellas performs Keratin Hair Therapy treatments with formaldehyde-free products only. Although the treatment is most widely known for its hair straightening abilities, what most women don’t know is that the treatment can be used to achieve varied levels of straightness, including maintaining one’s waves, body and even curls. The primary benefits of the Keratin Hair Therapy are: no more frizz, smooth, shiny and manageable hair, hair drying time is cut in half, healthier-than-ever hair and results that last three to four months. Unlike Japanese straightening treatments, it does not chemically alter or damage the hair, nor does it result in ‘roots’ as your hair grows out.
Birds & Fellas stylists have had experience using various keratin product lines and have performed the treatments on numerous repeat clients, as well as themselves, so they know first-hand that the results are just amazing. Treatments can range from 1.5 to 2.5 hours depending on hair length, volume and curliness. So, if you haven’t already run out or called to make an appointment to get this treatment, there’s just one more thing! If you try the Birds & Fellas Keratin Hair Therapy Treatment for the first time during the month of March 2010, you will save SAVE 20%! Trust us, you’ll need the pick-me-up after these months of treacherous weather – if it has survived them thus far.