By Kathryn Holl
The creator of A Curl’s Best Friend vowed never to let her recovery from breast cancer be the end of her battle. During Breast Cancer Awareness Month, Ouidad, continues the fight against the disease with a limited edition pink “CURLS FOR A CURE” Deep Treatment Intensive Conditioner. Fifty percent of the proceeds from the sale of each bottle will go to the Breast Cancer Research Foundation (www.bcrfcure.org) to help support the prevention of breast cancer and the search for a cure through funding for clinical and genetic research worldwide.
The curl experts created this salon-blend of 21 amino acids and moisturizing proteins to help restore hair from the inside out. Those who struggle with unruly coils will enjoy relief from frizz and dryness as the Deep Treatment is a deep conditioner that penetrates the hair shaft to replace lost proteins and melanin.
As if tame, manageable locks aren’t reward enough, customers will receive a quality Ouidad wide tooth comb and unique Ouidad silicone Pink bracelet with each 8 oz bottle. The comb works wonders for de-tangling curly hair in the shower and even comes with a custom hook design that allows you to hang it on the shower rod, door or on your water controls. The signature Pink bracelet dons the phrase “CURLS FOR A CURE,” allowing you to show your support wherever you go.
The limited edition “CURLS FOR A CURE” Deep Treatment Intensive Conditioner retails for $50 and will be available online at www.ouidad.com or in select Ouidad salons nationwide.
Deep treatment should be applied to clean, damp hair with a plastic cap and heated with a hair dryer for up to 20 minutes. And remember to leave 15-20% of the conditioner in the hair, even after rinsing.