Hair Care

By Kathryn Holl

Clarify
Retaining moisture is the single most important thing when it comes to a healthy hair. Brocato Saturate™ Intensive Moisture Shampoo is not your average moisturizing formula. It completely saturates dry, damaged hair that has fallen victim to over-styling, over-exposure to heat and general distress caused by the environment. Guar, a drought-tolerant, cold water-soluble bean imported from India is a key ingredient that improves wet comb-ability. Vitamins B and C are also key ingredients that provide extra conditioning and protection from free radicals. Brocato Saturate™ Intensive Moisture Shampoo is gentle enough to use every day and can be found in fine salons. Retail price is $10.95, 10 oz. For more information visit brocatoamerica.com.

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Fortify
Sometimes regular conditioner just doesn’t cut it when it comes to reviving dry, tired, over-processed hair. Luckily, Infusium 23 has just introduced a line of 3-minute deep conditioning treatments targeted for three specific hair types: damaged, normal and frizzy. Not only does this product require minimal time-commitment, but it is clean-rinsing as well. The original Intense Infuser 3-Minute Treatment for Damaged/Unmanageable hair helps reconstruct dull, damaged hair and protects it from future styling damage. These new formulas are made of amines and quats, which help control static (perfect for upcoming winter months when hair falls subject to embarrassing static electricity) and make strands easier to comb. They also contain fatty alcohols that help hair retain moisture, and demethicones, which coat the surface of the hair and lubricate it, improving combing, providing detangling and thus, avoiding hair loss and breakage. Recommended retail price for Infusium 23 products are $5.49 – $5.99 at food and drugstore retailers and $4.99 at mass market retailers nation wide. The Infusium 23 Intense Infuser 3-Minute Treatments will hit shelves in January 2007.

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Amplify
Volume continues to be a fashion-must this winter and there’s no exception when it comes to hair. Create a sexy surplus of volume with Aussie’s new Aussome Volume Mousse-Gel Fusion. This extremely light, foaming gel is formulated with a high-hold polymer but comes in a lightweight formula that allows for even distribution without weighing hair down. To use, pump 2-3 squirts into palm, depending on thickness and length of hair. Rub hands together and distribute to damp roots evenly. This product works best when hair is blow-dried with a large round brush. Aussome Volume Mousse-Gel Fusion retails for $2.99-$3.49 at grocery, drug and mass-market retailers nationwide.

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Stylize
Think only celebrities and socialites can pull off long-flowing locks that are not all their own? London Locks Hair Extensions are just one of the many ways to increase hair’s texture and length without committing to permanent extensions. These clip-in extensions use high-quality virgin hair with cuticles aligned in the same direction and are treated without acids. Tightly sewn for less shredding, these extensions allow you to have fun with your style for day and night. The clips are sturdy to achieve a natural look that is flat against the head and stays in place with little pulling to the scalp. All hair is 20″ long and can be cut and dyed to match natural hair length and color. Extensions are available in wavy or straight and come in seven colors to match most hair colors. No matter how long your night goes, just remember to take out your extensions before hitting the hay as they are not made for sleeping. While these hair pieces are great for fun, London Locks are not sold online and can only be purchased at special retailers. Please visit www.londonlocks.net for more details.

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Originally published November 2006
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