Hair Care

By Kathryn Holl

Clarify
What will they think of next? Just when you thought you’ve seen it all when it comes to shampoos and conditioners, now the folks at Pureology are using nanotechnology to cater to color-treated hair. Pureology AntifFade shampoo and conditioner (from the NANOWorks Luxury Shampoo line) claim to use nanotechnology, the science and control of nano and pico particles, to create new materials out of single atoms and molecules. They claim this process enables advanced silicones to instinctively understand where repair is needed. Once repaired, hair stays smoother and shinier longer. This cleaning duo contains anti-aging ingredients of green tea, sugar cane, citrus, apple and wine extracts. Nano molecular weight protein molecules moisturize and increase hair strength. The AntiFade complex uses UVA/UVB sunscreens to maximize color retention.

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As beauty products become more and more customized and the trend of nanotech cosmetics continues to grow, consumers will have to educate themselves on the “hi-tech” products they buy. Pureology AntiFade shampoo and conditioner are both listed as two of the 32 beauty products listed on inventory list for the Project on Emerging Technologies. While this duo did in fact do a super clean-up job on my hair, I suggest sticking to a routine to determine if the results are what you are looking for. One very appealing aspect to this product is that it is 100% vegan. Someone call Natalie Portman! Bottom line? Why not give Nano a try? A 10.1oz bottle of the NANOWorks shampoo has a retail value of $55.00 and an 8.5 oz bottle of conditioner has a retail value of $56.00. For more information or to purchase, visit www.pureologyhaircare.com.

Amplify
Talk about a head case! Leave it to TIGI to boost our roots to new extremes. Since many of this season’s hair trends take volume to the next level, Catwalk’s Root Boost may just become your new fav tool for body and volume without leaving your hair stiff and uptight. This directional foam-to-lotion styling spray for all hair types (yes, that means you curly cues!) intends to add maximum lift with out weighing hair down. I prefer this product compared to Bed Head’s Superstar Thick Massive Hair (also by TIGI), which I feel can weigh hair down a bit. To use, apply to clean, towel-dried hair. Shake well, hold can 2 to 3 inches from your head and mist into root area for extreme lift. Comb through the ends for overall texture and volume. I recommend using this product on wet to damp hair and then continue to style as desired – teasing allowed.

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Catwalk Root Boost’s spray for lift and texture has a suggested retail price of $11.95 for an 8 oz. bottle. For salons and distributors near you, visit www.tigihaircare.com

Fortify
Word on the street is that many of you are not taking care of your colored, permed, or chemically treated hair as well as you should. You’ve heard us say this before and we’ll say it again. Moisture is ESSENTIAL to healthy hair. In conjunction with your conditioning routine, a weekly or even once-a-month mask will improve hair’s health and luster tremendously. The PHYTOCITRUS Vital Radiance Mask from Phyto is formulated with botanical butters (shea and illipe) and grapefruit extract in addition to sweet almond proteins. Shea and illipe butter restructure and revitalize hair; grapefruit extract eliminates impurities left behind from hard water. It’s great for locking in color and maintaining tight curls.

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This mask is perfect for those of you who bleach, color, hi-light or use permanent wave products. It leaves hair shiny, soft, and noticeably strong. To use, apply a small amount of the mask to towel-dried hair. Comb through with a wide-tooth comb and rinse thoroughly. For an intense treatment experience, leave on for 2 to 5 minutes depending on level of hair porosity. As with any nutritional mask for hair, use minimal amounts until you reach your desired results. PHYTO PHYTOCITRUS Vital Radiance Mask is available at fine salons, department stores and specialty stores. Call 1-800-55-PHYTO for nearest retail location or visit www.phyto.com.

Stylize
You’ve seen the awards shows, read the runway reports, and heard about how several fashion mags are including sexy shots of celebs sporting what else? The ponytail. It’s been updated to become a chic, new hair style and the fashion accessory that can rock a red carpet or just get a girl looking good when she’s having a lazy day or running late. So naturally, how you wear your “tail” has to evolve as well. Instead of the 80′s icon scrunchies or just a plain old rubber band, there’s a new product to take note of called the Tonytail.

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It’s an elasticized wrap of synthetic hair that gives the illusion of having wrapped your hair around your ponytail. It’s a sleek and sophisticated solution to pulling your hair back that’s as simple to put in as a rubber band, just twist until the desired tightness is achieved. It’s great for day or night, special occasions or everyday events, plus it’s available in the following five natural colors: Blonde, Light Brown, Medium Brown, Dark Brown and Black. It’s an easy yet chic way to stylize your strands, just ask Halle Berry! She was sporting a sleek ponytail with a Tonytail at the 2005 Emmy’s.

Originally published April 2006
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