Hair Care

By Kathryn Holl

From runways to the red carpet, hair has taken a slight detour. More and more you’re seeing less of the sexy, ample curls of the past few seasons. Could it be that the flat ironed look is making a comeback? Awwwe yeah, sleek is chic once again (wink wink to those of you who never gave up your Japanese straightening).

Elise Loreus, manager and owner of Paradise 54 in Midtown says that she’s seen a substantial shift from carefree waves to the desire for shiny, straight hair. “They all want it, straight hair is big now,” says Loreus. “It’s so sophisticated and easy to maintain in the summer. Customers can wear their hair down, pull it back at the crown and fasten with a barrette or slick it back with a headband or scarf.”

While it’s by no means time to abandon those loose romantic curls that will forever be stylish we took a look at some of the best products available to keep you on the straight and narrow this summer.

Clarify:

Since you can’t control the humidity you can start your journey to straight hair with a shampoo that can help combat excess moisture in the air. Garnier Fructis Sleek and Shine contains apricot and avocado oils and vitamins B3 and B6 that help smooth and condition hair. The result is sleek, smooth hair that isn’t frizzy and or oily.

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Perfect for those who fight the enemy of frizz, it does not weigh hair down and actually makes hair feel stronger. Fine hair folks can check out the new Garnier Fructis Sleek and Shine Sheer. Available at drugstores, or www.drugstore.com.

Fortify:

According to Tony Promiscuro, Godiva Salon owner and stylist, smoothing is one of the two great challenges people have with their hair, the other being building body. Promiscuro recommends Paul Mitchell Super Skinny products. Paul Mitchell Daily Treatment contains heat activated conditioners and thermal protectants to repair surface damage and prevent cuticle damage.

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Hair is smoother and more resistant to damage caused by your dryer or iron. It also contains an ingredient that temporarily reduces the diameter of each strand which results in decreased drying time, an added bonus to repairing damaged hair.
Check out: www.paulmitchell.com

Amplify:

Volume from a straightening balm? We didn’t think so either, until we tried Victoria Secret’s Supersmooth Straightening Balm from its So Sexy line. This balm not only keeps hair sleek and straight but it adds a nice thickness as well. Concentrate on the ends to keep hair super straight all day long. To use, work a small amount through wet hair and style as usual. While you may want to still follow-up with a straightening iron, you’ll be happy at how straight and full hair looks without appearing greasy by 4:00 pm. And if the results don’t blow you away immediately, the smell will leave you yearning for more.

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If a balm is too dense for your fine or oily hair, you can add volume to your straight look by simply blow-drying with a large round brush. The larger the brush the straighter your hair will be. This will create volume that may be lost when styling with a straightening iron. If your hair is straight to begin with, skip the iron and use the brush to smooth out your hair. You’ll be saving your hair from excess damage-causing heat. Check out: www.victoriassecret.com

Stylize:

The road to smooth hair wouldn’t be complete without the right straightening iron. While some people can achieve straightness by blow-dryer alone, others need a little extra help. The Paul Mitchell Smoothing Iron may be the popular Chi’s biggest competitor.

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This iron’s straightening power is quite amazing; it works well on all types of hair and truly straightens even the thickest of manes. Its compact size is perfect for traveling and easy to store with all your other tools and the sixty second warm-up is great for those in a rush. Talk to your stylist and see if he or she can hook you up with this powerful iron. Find more information at www.paulmitchell.com.

Originally published June 2007
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