Hair Care

By Allie Maltese

We all know that New York Fashion Week paves the way for the upcoming season’s beauty trends. This spring, it’s all about poker straight hair. Designers like Chloe, Donna Karan, Helmut Lang, Monique Lhuillier and Proenza Schouler used variations of super straight hair at their Spring ’14 shows. To learn more about how this trend would impact us girls in the real world, I reached out to Selda Cortes, hair stylist at Lotus Salon in Tribeca, and Eufora International Global Educator, to tell us how to get the look.

Donna Karen, Photo credit: Ann Street Studio

Helmut Lang, Photo credit: Credit Style.com

Chloe, Photo credit, Fabsugar

Proenza Schouler, Photo credit: Proenza Schouler

As the weather warms up, it’s a guarantee that humidity is lurking, which ultimately means frizz. We can’t have poker straight hair with frizz, now can we? According to Selda, it’s all about the prep work, damage control and good products.

“My best advice that I give to my guests is to have hair well moisturized with a moisturizing shampoo and a good damage repair masque, along with styling products that will help them control flyaways,” said Selda. “The frizz comes because the hair is dry and the cuticle is cracked.”

Selda recommends using a product like Eufora Beautifying Elixirs Damage Cure Clay Masque once or twice a week to repair damaged hair from the inside out, which in turn, will prevent hair from frizzing out.

Expert tip for using this product:
Selda says if you go to the gym often and have access to a sauna, go for a steam with the masque on the hair and leave it on for 10-15 minutes. The vapor will help open the hair’s cuticle and allow the product to penetrate more deeply and help repair the inner structure and outer cuticle of the hair. Rinse with cool water to seal the cuticle.

After shampooing and deep conditioning, make sure to pat hair dry (no towel rubbing!) with a microfiber towel. This will help prevent and control frizz. Next, you need a good serum to smooth hair. Try Caudalíe’s Divine Oil, which is made of pure vegetable oils and scented with fresh Moroccan and Bulgarian rose extracts.

Now it’s time to dry. Selda recommends letting hair air dry almost completely to avoid unnecessary heat damage.

“When hair is seventy to eighty percent dry, part hair in the middle and take one or one and a half inch sections and start smoothing the hair out with a medium sized brush,” she says. “It all depends on the hair length, it can be a smaller or bigger brush. Finish one side first and then repeat on the other side.”


Blow out hair with a brush like Salon Tech’s Thermochromic Brush, which has a cool feature: once heat is directed onto the brush, the barrel will change from one color to another. By following the color change, it will prevent overheating the hair.

After hair is dried, spritz it with a thermal defense spray like Smooth’n Thermal Defense Prep to help protect hair from heat damage. This prep spray offers the ultimate in thermal protection up to 450 degrees while antioxidant enriched oils help to increase strength and elasticity.

To get hair extra smooth, a good flat iron is a must. Try the new ghd eclipse. It uses a breakthrough patented tri-zone technology, which features three quick-thinking sensors in each plate that allow the styler to maintain consistent heat at the optimum styling temperature, 365 degrees Fahrenheit. At that temperature, hair can be shaped, molded and styled without damage, and your style will last longer.

Once hair is flat ironed straight, take a bit more of the serum used in the blow out prep to smooth down flyaways and add shine.

Voila! The final result will be smooth, polished super straight hair…super on trend.

Originally published June 2014
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