By Kelly Hushin
I’m on a flight right now to San Francsico and the Delta aircrew is wearing pink. They’re selling pink lemonade and pink cosmos. What’s the occasion? In case you hadn’t heard, October is Breast Cancer Awareness month, and every year, more and more organizations find themselves involved in supporting the cause because, well, it’s a very important one.
The rate of new female breast cancer diagnoses per year in the U.S. is 207,090 and the death rate is 39,840. Those who fortunately do fight through the disease must still endure the hardships of potential masectomy, and the surely less severe but still traumatizing loss of hair through chemotherapy. Which is one reason why many leading hair care companies, salons and stylists also support the cause. Here are this year’s cheerleaders who are helping men and women bring awareness to this illness and work toward its possible cure.
Bumble and Bumble Spray de Mode Hairspray
Spray de Mode, a multi-dimensional styling product, can leave any hair feeling improved. Each purchase of this product at either of the company’s two NYC salons or online during the month of October will go towards Bumble and Bumble’s effort to raise $25,000 for breast cancer awareness.
Ouidad Curls for a Cure
Marking the fifth anniversary of this event, Ouidad once again has kicked off its Curls for a Cure event. The founder of the curl-friendly brand’s mother died of the disease, and she too was diagnosed but made a full recovery. Because of this close connection and its desire to spread awareness throughout the year, Ouidad will match any donation, dollar-for-dollar, to its charity (which donates to the Breast Cancer Research Foundation) any month at all – October included, naturally. To learn more visit ouidad.com.
Ouidad was diagnosed with breast cancer in 2002 and has made a full recovery
TIGI’s Bed Head Pink Ribbon line
Three Bed Head products, Bed Head Masterpiece Massive Shine Hairspray, TIGI Bed Head Hard Head Hard Hold Hairspray and TIGI Rockaholic “Dirty Secret” Dry Shampoo have special editions for October. The purchase of these pink ribbon special releases will go toward the City of Hope, a research, treatment and education center for cancer and other life-threatening diseases. They’ll also help you get your hair into sexy shape. Visit any of several salons nationwide selling Bed Head, or go to tigihaircare.com.
Cricket Pink Hair Tools
Whether you’re looking to donate toward Breast Cancer Awareness Month while at home or on the go, Cricket has released some hair tools that will help you toward your cause. The lightweight, travel-friendly Friction Free Travel Dryer folds to a compact size for storing while the Pink Friction Free Dryer implements 1875 watts and ceramic/ionic tourmaline technology. A portion of the pink hair products’ proceeds will be donated to Susan G Komen for the Cure. Visit cricketco.com.
Ojon Restorative Hair Treatment
The Restorative Hair Treatment from Ojon is something I’ve used as long as I can remember as a failsafe deep conditioner. It’s even more exciting to use it this month as a limited edition pink ribbon version has been released and for every one that’s bought, $5 will be donated to the Breast Cancer Research Foundation. Available at Sephora, Ulta or online at ojon.com.