By Kelly Hushin
A girl can never have too many hair products – even when she needs another closet, bureau, vanity or under-the-bed-rolling-Tupperware box for the overflow. I know that’s where I’m at. And still, I keep browsing the web and retail aisles for more, anxious to hear the latest development that will surely make my hair the pinnacle of perfection with minimal to no effort. Right. Well even if that doesn’t happen for you, these products will surely help you along the road to get there, and in the process give you a reason to buy that new bathroom vanity. Perfect hair? Maybe not today or tomorrow or ever. But pretty hair? No doubt.
In my mind, Jonathan products’ claim to fame was as much about the famous Dirt product as it was the founder, Jonathan Antin’s, popular TV show. He since sold the line and it has been releasing product boasting the Jonathan name and a promise of quality.
I was a bit skeptical once I found out that he was no longer with the company – but then I realized that there was nothing to fear, for the Jonathan product would endure and perhaps even surpass what it was in its former ownership.
Over the past few months, the line has released a few different products and is gearing up for a July release of its Jonathan Product Dry Shampoo in Black, an addition to the Jonathan Green Rootine Line. The new shade for dark brown and black hair gives you the ability to cleanse and refresh your hair and scalp without having to dunk your skull in the sink. Or for a more serious cleanse, condition and style treatment, there’s the Infinite Volume collection. The line was developed with Jonathan’s innovative Expansion Nanotechnology, which makes achieving lasting volume and voluptuous hair effortless. This Interpenetrating Polymer Network Delivery System utilizes chemical and electromagnetic forces to expand and strengthen the hair shaft creating volume from the inside out.
For beauty on a budget which is all too often the case these days, women can turn to a line that was originally developed in good ‘ole London town. Twisted Sista, a drugstore beauty brand from Urban Therapy for multi-cultural women, offers products for everyday styles with beneficial ingredients like Vitamin E and Panthenol.
The best part is that the products such as the Relaxing Straightening Crème, Curl Activator and De-Frizz Shampoo and Conditioner are less than five bucks a pop and located at your favorite Target or Duane Reade – the latter of which as we know are all over our great city of NY. You can also find them at http://www.urbantherapylondon.com.
A standby for luxury hair products, Pureology Serious Colour Care has welcomed two new products into its award-winning Hydrate System. The Hydrate LightCondition and Hydrate HydraWhip were created with fine, color-treated hair in mind.
Ladies with thin, dry or wiry locks will love the soufflé-like texture of the HydraWhip, which moisturizes hair intensely but does not weigh it down. Its avocado, jojoba and shea butters will give each strand a luxurious treatment that your hair won’t soon forget. You can find Pureology products at http://www.pureology.com.
Elan Sasson has teamed with leaders in the hair industry to bring to consumers a new line, Sojourn, created to re-educate the industry and pledge a commitment to hair protection.
After a city-by-city tour which took the team to Florida, New Jersey, Nebraska, Ohio, New York and other states, Sojourn is ready to make its mark on the industry as a product line with an unmatched recipe of pH compatible, Keratin Cashmere Protein, 100 percent biodegradable, sulfate, formaldehyde and paraben-free ingredients. Sojourn products like the Moisture Shampoo & Conditioner, Colour Preserve Shampoo & Conditioner, Sculpting Taffy and Monoi Oil Hair Treatment are available exclusively at salons like Senses NY Salon and Spa and Mizu Salon in New York City.
If you thought SUDZZfx was just an awesome hairspray, you haven’t yet discovered the breadth of the product line. The company’s latest product, Moxee, was designed to penetrate the hair shaft with hydrolyzed soy proteins and shea butter to bring life back to lifeless hair.
After shampooing hair, apply a quarter-sized dollop of Moxee and massage into hair. Rinse after two minutes and you’ll instantly notice the “slip” which means your hair has been properly nourished with Moxee’s unique formula. You can find Moxee and other SUDZZfx products at http://www.sudzzfx.com.