By Kelly Hushin
Every season, major hair care lines introduce their newest “state-of-the-art,” “one-of-a-kind” products to an audience who probably just got back from Duane Reade buying what they thought was the newest hair hotness. Admittedly, even as a hair editor who knows a thing or two about what’s out there, it’s hard to keep up. And even harder to justify the necessity of each specific product. In order to ease your anxiety, we have created a tight guide to some of the season’s new products and given you one – in some cases two – product in each category that we think you’ll be happy to put in your daily repertoire. Some of these products were recently released, a few will come out August 1st – in which case, we admit, we’ve given you a backup option. But regardless of whether you can wait, come the end of August you’ll have a quick, easy, 5-step hair product routine that will make you seem more trend-forward and knowledgeable than any of your friends and will take you well into next year. Fine, maybe you’ll buy a few newbies here and there, and we’ll forgive you. But with a global dip in savings accounts, we think it wise to tighten up your routine…for now. This step-by-step should do you hair enthusiasts just fine and give you some juicy products to grab now and put on the list for August.
Step One: Cleanse
Launching in August, the Rene Furterer Volumea hair line was formulated to add volume to limp and fine hair. The Volumea shampoo is said to increase hair strand volume by up to 11 percent through a natural Carob extract that coats the hair shaft from root to end and enhances the diameter of each strand to perceptibly thicken and plump each hair. The cleanser is gentle enough to use every day and also has a clean, fresh, non-chemically scent. It will hit Sephora stores in August – but for those of you who can’t wait a month, we suggest another recent intro for an even busier gal like yourself: Furterer’s Travel Size Naturia Dry Shampoo, launched in May. This will get you through July until the Volumea launches – but trust us, it’s worth the wait.
Step Two: Condition
We always like our conditioners to smell better than our shampoos. Of course it’s nice for both to smell delightful, but something about it being the last product we rinse off in the shower makes us long for a lasting, delicious smell. With Klorane’s new Conditioning Cream with Pomegranate, we got our wish. You’ll get it too, come August when this line hits the shelf at Sephora, along with the Furterer shampoo above.
Again, if you can’t wait, one of the company’ standby products, the Oat Milk Softening and Detangling balm, helps moisturize, soothe and protect hair with a French-grown oat milk formula that’s appropriate for sensitive scalps and frequent use.
Step Three: Prime for Frizz
Curly or straight, we all get it: frizz. It’s the one hair care woe that you can be sure every lady has a go-to product to conquer. Here’s a new one for the lineup: Sally Hershberger Shagg Spray. It fights frizz and adds volume and definition to hair. Plus it comes in a small bottle that’s ultra-portable for touching up later on and you can grab it at your local Walgreens for less than $13. Your priming power has never been better.
Step Four: Style and Texturize
After you’ve “pre-styled,” you must style the hair for a final out-the-door state of readiness. New from Eufora, the Piece Works Defining Paste will give your layers just that. The litchi berry, honeysuckle, passion flower and soy protein, provide antioxidant capabilities, botanical extracts and vitamins to strengthen and shine hair. The paste can be used on long or short hair to shape and define looks for a photo-ready finish.
Step Five: Protect and Strengthen
In February, L’Oreal launched a line of Sulfate-Free Color Care to shield and protect hair from damage and fading that hair undergoes via natural causes. The EverPure UV Protect Spray, which you can pick up at drug stores or participating salons for less than $10, has a breakthrough formula that takes out sulfates, surfactants and salts from hair before they have the chance to damage it.
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