By Kathryn Holl
[center](Stefanie Schwalb also contributed to this article)[/center]
Hi, loyal BN readers! We’ve decided to start a new section within our section to better serve all your strand demands. We’ve created four categories (which we’ll explain in a few sentences) that will keep you “covered” on the latest and greatest products to check out for maintenance of your mane. Looking to lather up your locks? Check out the Clarify category for the hottest new shampoos and conditioners on the market. Experiencing some tress trauma? Find a prescription for what ails you in Fortify – our section of at-home treatments that take TLC to the highest level. Want your hair to scale some new style heights? Amplify will identify the styling products you’ll definitely be reaching for. Last but not least, do you desire to know the tools of the trade that will take your hair toward a new level of expertise? Get wise to Stylize, our category for blow dryers, brushes, flat irons and anything else that helps trim the daunting task of getting great hair, for good. So sit back, relax and enjoy the read. Our first installment is finally here and believe us when we say that the best is definitely yet to come.
Clarify – Clean Up Your Act
It’s no secret, a large majority of us process our hair in one way or another. Whether it’s a few highlights here, an anti-curl treatment there, or even a simple single-process color, it’s hard to find someone with completely natural tresses these days. And who can blame us? With so many options available to achieve the hair you want, why wouldn’t you explore your countless options? But, coloring, processing and daily use of products such as serums and hairspray cause build-up and damage to our hair.
Ojon Ultra Hydrating Shampoo and Conditioner are ideal for natural or chemically-treated, curly, coarse or unruly manes. The hydrating shampoo is rich, yet gentle and is made with all-natural plant-based cleansing agents. For more than 500 years, the Miskito Indians have been utilizing palm nut oil extracted from the tropical ojon tree, found only in the rainforest of the Mosquitia region of Central America. This palm nut oil, known for its hydrating and smoothing benefits, made its way to North America and into bottles of Ojon’s hydrating shampoo and conditioner. Additional ingredients such as coconut and wheat protein are combined with the of the 100% pure Ojon palm nut oil, babassu (an oil extracted from the fruit kernels of the Babassu palm native to the southeastern Amazon region of Brazil) shea butter and sweet almond protein, to leave hair shiny, smooth and manageable.
Ojon’s Ultra Hydrating Conditioner contains similar ingredients to detangle and hydrate without weighing hair down. The conditioner rinses out nicely and works well on even partially oily hair and dry ends.
Ojon’s Ultra Hydrating Shampoo (8.44 oz.) retails for $18.00 and the Ultra Hydrating Conditioner (8.44 oz.) retails for $22. If the results don’t entice you, the smell will! And to top if all off, a portion of the profits from the sale of Ojon go directly to the Miskito Indian tribes to help preserve their traditional lifestyle, as well as the rainforests of the region.
Fortify – Wanted: Hair Repair
Suffering from split ends? Tired of broken roots as a result of over-processing? Looking to end overall dryness? Well, show your locks some love with Terax Original Crema. A hair treatment savior, Terax alerts the pH level of the hair to naturally open the hair cuticle and restore vitality. It softens, detangles, delivers manageability and fortifies dry hair.
This product is great for those of you who have extremely damaged hair and can’t achieve the results you desire from conditioner alone. The treatment is exceptionally rich and thick, so application can be conservative and product should be rinsed thoroughly after two or three minutes. While prices may vary, a 5 oz. tube has a suggested retail price of $20. The Terax Hair Care line includes a complete selection of styling, treatment and hair care products. Terax is available at fine salons, in stores nationwide and by calling 800-213-5531 for the nearest location.
Amplify – Hold It Right There
There’s nothing like the moment when you finish styling your tresses and realize, “Wow my hair looks good!” Conversely, there’s nothing worse than when you step outside and a gust of wind, a twinge of humidity or a downfall of rain puts a rapid end to your good hair day. If you find the right product to put your hair in its place – and keep it there – you’ll have one less thing to worry about. But with so many different hairsprays out there, it’s difficult to find a hold that keeps your style in place without being too flimsy or even worse, gluing your hair to your scalp.
Rene Furterer Finishing Spray may just be what your hair needs to remain on lock down. This instant hold finishing spray holds all hairstyles with suppleness. Its micro-diffusion allows for fine and even application that doesn’t leave hair sticky or slick. Spray it on dry hair from a distance of 10 inches and your style will remain intact. Easily removed with brushing, another plus to this finishing spray is that it leaves no residue. For super strong hold, radiance and protection, Rene Furterer Finishing Spray could be just what you’re looking for. A 10.1 oz. lacquer has a suggested retail price of $24. For more information, go to www.ReneFurterer.com.
Also on the horizon from Rene Furterer, keep an eye out for their new Okara Protect Color. It’s the first hair care line to include a measurement of proven color maintenance.
Stylize – Blown Away
There is nothing like a professional blow-out. Unfortunately, unless you have the time to go to the salon each morning or have your own personal stylist at your beck and call, professional styling is not an everyday option for most people.
The T3 Tourmaline Ionic Blow Dryer may just be the next best thing to visiting your stylist. These are the most advanced professional hair dryers available to the average consumer. Use of 100% crushed “Tourmaline jewel” components allows this dryer to produce the most negative ions and infrared heat of any professional dryer.
The T3 is built with a powerful, long-life motor and comes with a 48-month guarantee. It claims to dry 60 percent faster than most dryers and truly leaves hair smooth, soft, less frizzy and shiny. This dryer breaks down water for deep moisture protection and eliminates static. Its patented technology actually closes the cuticle layer to protect hair. While it is a bit pricier than your average drugstore hair dryer, suggested retail price of $200 on www.sephora.com, it may be worth it if you’re someone who blow-dries on a daily basis.
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