By Stef Schwalb
You know them for great cuts. You know them for cool colors. But did you know that Bumble and bumble also offers a variety of special hair care services that take on many of the major hair care ailments that reek havoc on us every day? There are four major treatments to try at Bumble and bumble, along with a broad range of styling products to keep your hair progressing toward good health in between salon visits.
The Fab Four treatments of Bumble and bumble include: Damage Therapy (for chemically treated tresses, which includes, colored, permed, or straightened strands); Dehydration Therapy (for dry, dull, frizzy, and hard-to-manage hair); Density Therapy (for thinning hair); and Scalp Rebalancing Therapy (for flakey, irritated, and itchy scalps). I opted for Damage Therapy since I recently had my hair colored, and the winter weather (wind and an overheated apartment) seemed to have taken a toll my tresses.
The procedure is quick and painless (and actually enjoyable with the brief but heavenly head massage!). The results were immediately recognizable: split ends slipped away and my hair felt extremely softer with an added bit of bounce. (As a side note: This outcome may also be the result of Dante Pronio, the stylist who explained the details of Damage Therapy to me and also gave me a beautiful Bumble blowout before I left.) Back to the treatment, so first a cleanser is applied to the hair followed by a conditioning crème. A masque is applied thereafter and left on for close to 20 minutes. The complex and procomplex applications follow thereafter, which work to protect color, rebuild and strengthen strands, and ward off chemical and environmental ailments. All of the product formulas include nutrient-rich ingredients that are super for the scalp and strands. For the strengthening and repairing parts there are amino acids, lipd blend, panthethine, rosemary, caffeine, AMP, creatine and vitamin A all hard at work; for color retention, cellulose-lipids and polymers step up to the plate; for environmental protection, vitamin E and polygonum cuspidatum come into play; for moisture infusion, there’s pro vitamin B5, phytantriol, panethenyl, ether ester, wheat proteins and starches; and last but not least, we have humidity controlled with phytantriol.
At Bumble and bumble, they use these products like a skincare regimen, focusing on bringing optimal health to the strands through your scalp. This fact was something Bumble and bumble president and founder Michael Gordon is quoted as saying that he always knew, but it wasn’t until the company joined forces with Estée Lauder Research a short while ago that this goal could become a reality.
So after going in for Damage Therapy (which I equate to a really good a facial), Bumble and bumble also offers a way to maintain your treatment when you take those terrific tresses home. They offer a four-step system of products to purchase that come complete with numbers (I love that!), so you know in what order your regime needs to be followed. The cleanser you use as your normal shampoo; the conditioning crème as a normal conditioner. The masque is a once-a-week treat that stays on for 10 minutes, so it can work its strand magic. Rinse all of these products out thoroughly before applying the finishing touch of the complex. You apply that to towel-dried hair, and it’s recommended that you work it in sections. Bumble and bumble also suggests using a spare amount of this product from root to tip and then gently comb it through. But there’s no need for rinsing this one after you’re done, just go out and enjoy your healthy new ‘do.
For more information, log on to http://www.bumbleandbumble.com or call 212-521-6500. By the way, if you have the time or the inclination, definitely head down to the Meatpacking district and check out the House of Bumble. It’s located at 415 West 13th Street in a fabulous space that features beautiful views of NYC, a gallery, a lounge, a reading area near a space where you can get tea and assorted treats, and so much more! They are open Tuesdays to Saturdays 10AM to 8PM.
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