By Devon Brown
Prepare yourselves for another British invasion. From the land of rain and fog comes the Urban Therapy Twisted Sista Line. Whether you go curly or straight, this hair care line is designed for the girl who wants frugal fabulous-ness and who’s used to a mop of frizz-laden curls that can’t decide which way to go.
To celebrate the introduction of these products to Walgreens and Target stores nationwide I attended a coming-out event at the super cute Georgia Salon located in the Bowery.
While Georgia is primarily a retail shop for hair products of all types, including the Twisted Sista line, on the day of the event I was taken care of by stylist Noel who transformed my hair from this:
Kudos to both Noel and Twisted Sista for taming my mane into a sleek style that lasted for an entire week!
Of course when wielded by a professional, most hair care products can produce results. But I was skeptical about whether the De-Frizz Shampoo, Conditioner and Curl Activator could turn my Afro into bounce and curl when put to the test in my own bathroom.
Because I am overly-optimistic – in the most tragic, dare I say blind – I also used this opportunity to try a new diffusing method that Noel explained during my salon visit. Blasting my roots with a blow dryer in an attempt to “separate my curls,” I quickly turned sopping wet springs into a dry, twisted rat’s nest. Not quite the look I was going for.
But I didn’t fret. Instead, I recalled my eighth grade science class, where I learned that true experiments can have no more than one X factor. Thanks to the blow dry, I cannot testify quite truthfully to Twisted Sista’s curling power when put to the test by me rather than a professional. But a BN source who also tried the products, and whose hair is almost as curly as mine, used them to enhance and define her curl rather than cut it out, and she loved it as much as any of the high-end products she’d been using her whole life.
And the good news is that with super lenient return policies at Walgreens and Target, you can try the experiment yourself risk free. Or, if you’re looking for a budget-minded gift for your curl conscience friends, take the risk with this line.
Girls, come back and let us know how it goes.
89A East Houston Street
(between Elizabeth and Bowery)
New York, 10012
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