Health & Fitness

By Kim Taylor

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In October, as a nod to breast cancer awareness month, Go SMILE founder Jonathan Levine and his wife Stacey will be thinking pink, offering new cases of their trademark compact in luxuriously soft pink leather. The compact ($28) can be purchased at all GoSMILE retailers (Macy’s, Bloomingdale’s, Nieman Marcus, Saks, Henri Bendel, and Nordstrom) and includes a 7-day supply of product. Proceeds will be donated to support breast cancer awareness, treatment, research, and survivor initiatives.

The gesture is something to smile about, and so is the product. GoSMILE takes tooth-whitening to the next level: in addition to polishing stains, Dr. Levine’s product also kills gum line bacteria, freshens breath, and can be used anywhere and at any time without messy applications. GoSMILE has an impressive fan club, which includes Uma Thurman, Nicole Kidman, Halle Berry, Cameron Diaz, Kenneth Cole, and Jessica Simpson. What could be better than wiping out breast cancer with a dazzling, healthy smile?

Originally published January 2005

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