By Leslie Rice Hart
These days, one can’t turn on a television or open a newspaper without seeing something about Lance Armstrong and his 7th Tour de France Victory. And it is coverage well-deserved. His achievement, amazing in itself, seems to be miraculous when one considers what Lance has gone through to get there.
The Lance Armstrong Foundation (LAF) was founded in 1997 after Lance’s publicized battle with Testicular Cancer. He fought and survived his battle and wanted to provide others, diagnosed with cancer, the ammunition to fight back and live strong.
By now, most people know what the rubber yellow band, with the words LIVESTRONG, stands for. The yellow bracelet, worn by millions, supports cancer research. Lance chose yellow because that is the color of the Jersey he won six of his Tour de France titles in. The cost of the iconic yellow band is only a dollar and all proceeds go to the Lance Armstrong Foundation. Many charitable organizations have followed suit, creating similar bracelets in colors representing their own causes, such as pink for breast cancer and red for AIDS awareness.
Armstrong has also teamed up with Nike, creating a sports line named appropriately 10/2. This was the date, October 2, 1996, that Lance found out he had cancer. His life has never been the same.
For each product sold out of the 10/2 line, one dollar is donated to LAF. For more information on LAF or the 10/2 collection, visit these websites: www.livestrong.org or www.laf.org, and www.wearyellow.com. In the words of the great Lance Armstrong, Live Strong!