How To

By Stephanie Ila Silver-Silberstein

Here at Beauty News NYC, we applaud your love of all things related to beauty. And yet, elsewhere, you may feel a tad scorned for having what some people deem as a superficial interest. But don’t fret because this month, BNNYC informs you of how your interest in beauty can translate to an act of charity and goodwill! Without even realizing it, you could be benefiting such causes as Cancer research, Anti-animal testing, AIDS Research and Battered Women’s Shelters just by purchasing certain products. Moreover, for those of you truly altruistic beauty gurus, here are a few ways you can get involved and make the world a better, more beautiful place for all:

1) Run! Enter the Revlon Run/Walk & Health Expo. Anyone who lives in New York City can attest to the amount of walking that is accomplished in any given day. With the mileage we accumulate by simply walking back and forth to the subway, the 5K (3.2 miles) Revlon run/walk is a relatively short distance to go to get far-reaching results.

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Revlon started this event in 1993 to raise awareness and critical funds for women’s cancers research, counseling, and outreach programs. Be one of 40,000 men, women and children to walk from Times Square to the finish line in the East Meadow of Central Park. Participate as an individual or create a team of your friends for a $25 registration fee/person. There is no minimum amount of money you have to raise through pledges and donations because as we all know, every little bit helps!

Visit www.revlonrunwalk.com/ny/ or call 212-379-3199 for general information. Details for the 2006 event will be up by November.

2) Accessorize! Why not set a trend and wear the hip, colorful, awareness-raising bracelets found at www.YellowRubber.net? Sure, you can identify yourself as a Jedi Knight with a gray rubber bracelet, but better yet, try sporting a Livestrong bright yellow bracelet and have a portion of the proceeds donated to the Lance Armstrong Foundation, which helps community-based nonprofits battle cancer.

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Wear a blue and white bracelet to show your support of Tsunami Relief, or don a pink rubber bracelet and in turn donate to the Susan G. Komen Foundation for Breast Cancer Research. Bracelets are about $3 each, but for $6, you can opt for a pair of bracelets (one black & one white) in honor of Nike’s Stand Up, Speak Up: Anti-Racism campaign. Email csamarketing@gmail.com or call 1-877-294-0273. Never underestimate the power of accessories!

3) Buy! Renee Rouleau’s devotion and passion for providing her clients with high quality products with pharmaceutical-grade bio-extracts, also extend to her community outreach programs. Not only is she the founder of National Skin Care Awareness Month (September) but she works closely with the medical community to obtain the latest news in skincare health, frequently attending anti-aging conferences conducted by UCLA’s medical school and other prestigious institutions.

Because of a powerful emotional reaction to a friend’s experience with domestic violence, Renee (as shown on “Oprah”) regularly devotes full days of service for free to abuse victims. She also collects unused make-up samples from her clients and delivers them to women’s shelters. She is an active member of the Junior League of Plano and a volunteer with The Leukemia & Lymphoma Society (her sister is a survivor). To support this beauty pioneer in her volunteering efforts and treat your skin to some much needed pampering visit www.reneerouleau.com.

4) Walk! The Avon Foundation was founded in 1955 with the mission to improve the lives of women and their families, and in this 50th year the mission continues with a commitment to eradicate breast cancer and advance women’s empowerment, while focusing on the issue of domestic violence. But it’s the 3-year-old Avon Walk for Breast Cancer that truly got women talking (& walking)!

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The Avon Walk is a marathon walk, which takes place over a two day period. The best thing about this event is that how you complete the walk is entirely your choice. Go at your own pace. Start at South Street Seaport, make your way up to Columbia University and spend the night on Randall’s Island at the Avon Wellness Village. Food, tents, massages, entertainment and special guest speakers to provide inspiration make this a wonderful experience for the soul, mind and body. After a walk that allows you to see much of Manhattan, with a stroll through Brooklyn Heights, you cross the finish line back at South Street Seaport, bursting with pride and the euphoria you feel from helping those in need.

To donate, sponsor a walker or learn more about the event and how you can get involved, visit www.avonwalk.org, email info.newyork@avonwalk.org or call 212-586-8720.

5) Build! Habitat for Humanity is an international organization started in September 1976 and has built more than 175,000 houses, sheltering more than 900,000 people in more than 3,000 communities worldwide. President Jimmy Carter’s Work Project was brought to New York City in 1984 and helped bring national visibility to Habitat for Humanity and increase the number of volunteers across the country. Partnered with AmeriCorp, this organization has numerous opportunities for involvement. You can help make housing a reality for families in need in Africa, Asia, the Middle East, Europe, Central America and even here in the United States. Log onto www.habitat.org for more information.

6) Give Your Regards! BeautyNewsNYC is all about what it means to be a true New Yorker. And you can’t get more New York than Broadway! Broadway Cares/Equity Fights AIDS (BC/EFA) is the nation’s leading industry-based, not-for-profit AIDS fundraising and grant making organization.

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With events like Broadway Bears, which auctions off bears adorned in Broadway costumes, and the more risqué Broadway Bares, which combines burlesque with Broadway performances, it is no wonder that this organization has raised over $100 million since its inception in 1988.

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Caption: This a tiara-crowned bear based on the beloved character in “Wicked” – signed by Kristin Chenoweth – sold for $6,000, becoming top earner at this year’s BROADWAY BEARS VIII auction.

Even if you’re tone-deaf and can’t do a tap dance to save your life, you can still help this worthwhile cause and save someone else’s life. Simply watch a Broadway Show (they collect money after curtain call) or log onto www.broadwaycares.org to make a donation. Visit Mary Tyler Moore and Bernadette Peters when they host the seventh annual Broadway Barks, a star-studded dog and cat adopt-a-thon benefiting New York City animal shelters and adoption agencies. And on Thursday, August 4th at 12:30 in Bryant Park, catch the cast members from the upcoming movie musical version of “Rent” who will appear in the “Broadway for Life” lunchtime series and perform “Seasons of Love”.

“525,600 minutes – How do you measure a year in the life? How about love?” to quote the famous song from “Rent”. In New York City, opportunities to do all the things you love abound right past the front stoop of your walk-up. These are just a few ways you can spend some of your 525,600 minutes taking that love and giving it to those who need it.

Originally published August 2005
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