By Dina Fierro
Legendary in the New York club scene, designers Richie Rich and Traver Rains of Heatherette make no qualms about their love of color, glitter and shine in their new limited edition collection for MAC. James Gager, Creative Director for MAC Worldwide says that the collaboration was a natural fit, “…we were both founded as renegade companies.”
L-R, James Gager and Jennifer Balbier of MAC, Richie Rich & Trevor Rains of Heatherette
Unlike many designer partnerships, the Heatherette boys were hands on in the product development process, demanding more pink, bigger glitter, brighter colors and more from MAC. Jennifer Balbier, Senior Vice President of Product Development, said, “For this collaboration, Richie Rich and Traver were involved in every step of the way. The boys gathered everything from fabric swatches to paper pieces of colours to particles of glitter (for inspiraton.)”
The packaging of the Heatherette collection is sure to inspire collectors. The bright pink and silver glitter is bold and playful and the colors in the collection allow a good girl look by day, bad girl by night depending on application technique. And knowing Heatherette’s fan base, it’s likely that we’ll see some entirely fabulous boys also rocking these looks.
Image via our MAC-obsessed friends at http://www.specktra.com/caption
So, what can’t be missed from Heatherette?
Well, Richie Rich calls the Beauty Powder in Alpha Girl his very favorite product in the collection, telling BN that the pink-y coral hue suits every skintone from fair to deep. He also loves the 3D Silver Glitter, which uses the biggest chunks of holographic glitter ever seen in a MAC product. Try mixing this with clear nail polish for a fab topcoat.
One of the two firsts for MAC with the Heatherette collection are the new Dual-Edge Eye Pencils. One tip is a creamy, long-wearing eye liner while the other holds a complementary glitter formula. All limited editions, there are five shades available. We’re digging on Fab Orchid/Dash Lily, a rich plum and lavender with glitter that looks gorgeous on brown eyes.
Also brand-spanking new are the Eye Shadow Trios, two palettes of brights that create surprisingly versatile looks. Blue eyed divas will love Trio 2 with Baby Petals, a pale pink, V.I.P., a bright cool toned pink and Cassette, a deep, rich purple.
Don’t just sit there. Get your Heatherette fix fast (yes, it will sell out) at MAC,113 Spring Street or via http://www.maccosmetics.com.