By Amy Sciaretto
The beauty industry isn’t focused solely on making women beautiful on the outside. Cosmetic companies, large and small, specialize in charitable endeavors, whether it’s creating a product expressly for donated proceeds or donating a portion of profits from already popular products. It’s not only a gesture of good will towards worthwhile causes, but also a way for companies to express creativity in their humanitarian efforts! We’re offering our round up of the some of this season’s charitable products to help you look and feel good about primping!
What: Trish McEvoy Be Prepared Gloss Kit
Who Benefits: Net proceeds are donated to Girl Scout support! Girl power, for sure.
Why Buy: Versatile glosses can come in a petite, convenient packages. Eight glosses are housed in this two-tier compact, tuckable in even the teeniest of clutches. The shades -a mix of nudes and pinks- are designed to be worn a la carte. Better yet, you can layer them for your own customized, personal shade. Available at Nordstrom or www.eluxury.com.
What: beautyblender, the ultimate cosmetic sponge applicator
Who Benefits: During October, National Breast Cancer Awareness month, beautyblender will donate 10 percent of all sales on www.beautyblender.net to the National Breast Cancer Foundation. The egg-shaped beautyblender is hot pink, making it a no-brainer to partner up in the fight against breast cancer!
Why Buy: Don’t giggle, but this cute ‘n curvy sponge that is similar to you! It not only looks incredibly cute sitting on your vanity when not in use but it’ll adapt to the shape and contour of your face and eyes, is a multi-tasker that, when wet, can apply self-tanners and foundations, remove make up and smudge eyeliner, absorb shine. It’s an indispensible, odorless and latex-free tool that’s sold solo or with its own lavender-scented cleanser.
What: Tweezerman Slant Tweezer Precision in Pink
Who Benefits: Cancer Care and other charities will receive a dollar from each sale of a this limited edition tweezer. The company is committed to raising $75,000 for BCA through other programs as well.
Why Buy: Brows may be “in” this fall, but that doesn’t give you license to overgrow! Neatness is key and this divine tool tames every stray and allows for careful nipping to create that coveted, perfect arch. A word of caution, though! Resist the temptation to overpluck because you’ll love using this adorable, white version of the best-selling nipper. Available at www.tweezerman.com.
What: Jessica Cosmetics Empowerment BCA Collection Nail Polish
Who Benefits: 100 percent of the proceeds are donated to WCRF, an organization that works for a cure and for equal care for all. “E-quality” care, indeed!
Why Buy: Six simple yet sexy shades that go with everything in your closet. Including your pink ribbon. Designed by celeb manicurist Jessica Vartoughhian. Available at www.jessicacosmetics.com.
What: Ramy Beauty Therapy Shiksa Goddess Lipstick
Who Benefits: Remember the book Why I Wore Lipstick to My Mastectomy? Cancer survivor Ramy Gafni wants to help women deal with the physical manifestations of grueling cancer treatments. 10 percent of the profits are donated to Cancer Car.
Why Buy: You don’t have to be a Shiksa to wear this pretty pink shade! It suits everyone, especially women in chemo and radiation treatment. Gafni is a cancer survivor himself, so he “gets” it. Available at www.ramy.com.
What: MAC Viva Glam VI Limited Edition
Who Benefits: Every cent of the selling price of all editions of MAC’s Viva Glam is donated to AIDS charities.
Why Buy: The company updated and lightened the popular Version VI with pop star Fergie! It’s a taupey pink that enables to you feel good about shinin’ on. Available at www.maccosmetics.com and MAC locations.
What: Carol’s Daughter Candy Paint Lip Gloss
Who Benefits: Carol’s Daughter, a cosmetic and skincare line that specializes in the needs of women of color, donates a portion of proceeds from these uber glossy lip treats to LFA, the leading voluntary health organization that researches the cause and searches for a cure for Lupus.
Why Buy: Megawatt shine, a good cause and exposure to a newer, up ‘n coming make up brand. Available at www.sephora.com and Sephora locations.
Pssst. While we got you here, there’s another fabulous charity-oriented product we couldn’t wait to tell you about. Writer Leslie Henkel bravely tested out another charity product of a different sort for us, reporting back as follows: “Cleavage makeup was once the exclusive realm of stage and spotlight–a slapdash application of blush and brown eye shadow never to be taken beyond the footlights. Now enter, My Beautiful Breasts, by It Cosmetics, kicking the illusion off of the stage and into your evening beauty regimen. While the name may make you want to sheepishly shove this to the back of your makeup drawer, the natural-but-knockout results you’ll get by following the pro-level tips and tricks inside won’t have you hiding anything! I recently wore MBB out to a skate deck art exhibition in support of Stoked (www.stoked.org), an organization that mentors at-risk youth through action sports. Even in close quarters, with sweaty skaters and bright gallery lights, my look stayed put, looking sexy and natural!
This little box of bust-boosting magic contains a creamy collagen, green tea and caffeine infused firming primer, a compact packed with an array of sweat-proof shadows and highlighting shades, two plush blending brushes, setting spray, and a more permanent stain for when you feel confident enough to “bust out” long-term – from three to five days! Looking this good never felt so good, either; this product is cruelty-free, never tested on animals, and a portion of the proceeds go to the American Breast Cancer Foundation. Find out more about the full line of body “sculpting” cosmetics at www.itcosmetics.com.