Beauty

By Amy Sciaretto

Josie Maran is a drop-dead stunning, earth conscious model and makeup entrepreneur. Her eponymous cosmetic line advances green causes and last month, in support of Earth Day and Global Green USA, she joined Kelly Ripa and Electrolux for the first ever “Green Idea Swap”, a webcast hosted live on Facebook. Maran is dedicated and committed to the green cause, and her makeup line advances her cause, in addition to make you look naturally beautiful. Beauty News was happy to lob a few questions Maran’s way; also, be sure and read this month’s Beauty Insider With Kerry Malouf, who shows how to translate these products into a healthily dewy look. So, here you have tips from a supermodel and there you have them from a celeb makeup artist.

What’s one suggestion you have for all beauty mavens to do on?
Your makeup is one of the easiest ways to go eco. Try swapping a few of your go-to products with ones that contain natural ingredients and biodegradable packaging. It makes a difference!

What’s your favorite of all of your products and why?
Argan Oil is my favorite moisturizer for skin, hair and nails, so it was a must that I include this 100% organic wonder ingredient in the Josie Maran Cosmetics line. I use it morning and night to repair and nourish my skin. My Argan Oil, housed in a recyclable glass bottle, is purchased from women’s cooperatives in Morocco, thereby supporting their social and economic welfare. These cooperatives also work within a UNESCO biosphere reserve which ensures the protection and reforestation of Argan trees!

Do you see the beauty industry changing to be more earth-preserving and eco-conscious? Do you think your line is helping to expose that side of the industry as well?
Because the green movement is reaching so many more people, there has become more of a demand for it, especially when it comes to luxury personal care and cosmetics. There are so few cosmetics lines that are both green and high-end because, as I’ve learned, natural cosmetics that actually perform are difficult to formulate. I believe we’ve struck a balance with the Josie Maran Cosmetics line that people will really appreciate.

What’s your go-to product that you did not create?
The Jo Wood Organics line – I love this line because they use the highest grade of essential oils and plant extracts in their product formulas. My favorite is the Usiku Organic Body Oil.

Any personal tips you’d like to share from your beauty regimen, since you always look stunning?
Lately, I’ve been prepping my skin with my Argan Primer Mist, then I’ll spritz throughout the day to keep my makeup fresh and in place. My personal philosophy is “less is more.” I start with Argan Oil as a moisturizer, apply an even layer of Tinted Moisturizer, curl my lashes and add a touch of mascara, then dab on my Finger Paints – a multi-use palette – on eyes and cheeks. I add a touch of my lip gloss in Happiness and I’m ready to go!

Originally published April 2010
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