Metro Man & Metro Home

By Mike Shen

I’ve preached about the excellence of men’s products from Anthony Logistics for Men and Zirh. But in the spirit of our September charities issue, companies like these two that go far and beyond the call of male grooming deserve another month in the spotlight. See my November 2003 article for my company profile on Anthony Logistics and my June 2004 article for my profile on Zirh. Unbeknownst to me, Anthony Logistics supports prostate cancer research and solutions year-round by donating a percentage of sales to the cause. However, since September is Prostate Cancer Awareness Month, the company is donating 100% of the proceeds from the sale of their popular Aftershave Balm to prostate cancer research. The American Cancer Society estimates that for 2004, there will be 230,110 new cases of prostate cancer in the U.S. on top of an estimated 29,900 deaths as a result of the disease. Needless to say, kudos to Anthony Logistics for supporting research to combat the number one cause of cancer deaths in men, excluding skin cancer. On a lighter note, Anthony Logistics introduced a Solution Based line to help round out the line to 46 core products. Still simple and straightforward, here are a few fantastic new products for Anti-Acne and Anti-Aging:

Anti-Acne

One Step Cleansing Bar – for Oil/Combination and Oily Skin
Objective: Wash away Dirt and Oil while keeping skin Fresh and Revitalized.
Solution: A unique Cleansing Complex containing White Tea, Coconut Oil, Aloe Vera, Exfoliating Beads and Vitamins E and A. Clear away impurities, exfoliate, and smoothes troubled skin all in one step.

Acne Cleanser – for Anti-Acne/Oily and Problem Skin Objective: A Kinder, Gentler Acne Cleanser. Solution: Salicylic Acid helps treat acne and helps prevent future breakouts. Vitamin B5helps repair skin; Allantoin, Chamomile, and Camellia soothe.

Spot Therapy – for Anti-Acne/Oily and Problem Skin Objective: Stop the Spots. Solution: Salicylic Acid targets individual blemishes and helps keep skin clear of new breakouts. Alpha Hydroxy Acids lift off pore clogging dead skin cells; Licorice Extract helps even skin color. Cinnamon, Ginger, and Lavender balance, soothe and calm skin.

Anti-Aging – Vitamin A Facial Treatment – for Anti-Aging/Dry and Damaged Skin Objective: A+ Face Regenerator. Solution: Potent Vitamin A increases cellular turnover; Renews, Restores and Replenishes. Carrot Root tones and firms, Squalane lubricates and softens, Shea Butter eases wrinkles, smoothes and moisturizes.

Vitamin C Facial Serum – for Anti-Aging/Dry and Damaged Skin Objective: Extreme C. Solution: Stabilized Vitamin C, a powerful Antioxidant helps skin look Smoother and Firmer. Grapeseed Extract helps rejuvenate the skin; Cucumber Extract soothes.

Continuous Moisture Eye Cream – for Anti-Aging/Dry and Damaged Skin Objective: Advanced Eye Therapy. Solution: Jojoba Oil, Shea Butter and Squalane provide deep skin hydration; Vitamins A, C and E protect, firm and help diminish fine lines and dark circles. Cucumber Extract soothes. Carrot Root Extract adds elasticity and tones.

Zirh is also on my A List this month. On occasion Zirh will donate samples, gift baskets, and full-sized products to different charity drives. Recently, the company donated a variety of products to Team Focus, a camp that caters to young boys without fathers. In June of this year, 5% of all company web sales were donated to the Elephant Sanctuary in Tennessee. I’m personally a huge animal lover and am actively involved in protecting endangered environments and species.

Established in 1995, the Sanctuary provides a safe haven for endangered species of African and Asian elephants. It is located on more than 2,700 acres of land outside of Nashville, Tennessee and is home to elderly or sick elephants in need of specialized care and attention not offered at local zoos or performing arenas. Proceeds help the Sanctuary maintain accommodations that include a heated barn, gated grasslands, lush forests, and fresh water ponds. For more information or to make a donation, please visit www.elephants.com or call (931) 796-6500.

Aside from taking care of our gray-skinned friends, Zirh has made great strides in developing new products for us men with the same standards of excellence the company has always upheld:

New for Spring 2004:

Erase – Aftershave Relief Tonic
Use: Smooth all over face and neck avoiding eye contact. Use directly after shaving.
Benefits: Alcohol-free Tonic that relieves redness and razor burn while it moisturizes. Enhances collagen synthesis to reduce wrinkle formation.

Effects: Ingredients have cleansing, astringent, anti-bacterial, anti-oxidant, anti-inflammatory, and moisturizing properties.

Fortify – though I’m not a fan of “2 in 1′s”, if you’re truly in a rush or wish to travel light, use this conditioning shampoo
Use: Thoroughly massage a small all over hair and scalp. Lather, rinse, and repeat.
Benefits: Provides light conditioning properties while gently and thoroughly cleansing the hair and scalp.
Effects: Enhances shine, restores volume and body to thinning hair, assists in moisture retention, and softens hair.

Rejuvenate – Anti-Aging Moisturizer: Lightly smooth a small amount over face and neck, keeping clear of the eye area.
Benefits: Reduce the appearance of fine lines, even and brighten skin tone, restore skin’s lipid balance and elasticity with regular use.

Effects: Protects skin against moisture and collagen loss, helps prevent wrinkles, and reduces skin elasticity and age spots.

http://www.anthony.com
www.zirh.com

Originally published September 2004
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